SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩617.3M▲ +17.5% YoY
Stores13▼ -13.3% YoY
Sales per store₩47.5M▲ +35.6% YoY

Reading this area Against a year earlier, estimated sales +17.5%, stores -13.3% and sales per store +35.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +497.9%
Stores▼ -7.1%
Sales per store▲ +543.9%
Market size
Estimated sales (quarter)
₩617.3M
vs 2024Q4
+17.5%
Estimated transactions
5,703
Per-store economics
Estimated sales per store
₩47.5M
vs a year ago
+35.6%
Per transaction
₩108K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩103.2M – ₩623.5M
20212022202320242025
₩103.2M₩617.3M
Stores13 – 17
20212022202320242025
1413
Sales per store₩7.4M – ₩47.5M
20212022202320242025
₩7.4M₩47.5M
Openings0 – 4
20212022202320242025
11
Closings0 – 2
20212022202320242025
22
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +17.5%, stores YoY -13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-13.3%
Franchise share
0% (0/13)
Movement
Openings (rate)
1 (8%)
Closings (rate)
2 (15%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩473.7M₩617.3M
Stores 2024 Q1 → 2025 Q4
1713
Sales per store 2024 Q1 → 2025 Q4
₩27.9M₩47.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0639%
  • 06–1119%
  • 11–144%
  • 14–171%
  • 17–216%
  • 21–2432%
Age
  • 10s0%
  • 20s8%
  • 30s38%
  • 40s35%
  • 50s15%
  • 60+4%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon9%
  • Tue11%
  • Wed18%
  • Thu17%
  • Fri19%
  • Sat15%
  • Sun10%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩617.3M+17.5%13-13.3%₩47.5M+35.6%120%Mixed
2025Q3₩623.5M+17.2%14-12.5%₩44.5M+34.0%220%Mixed
2025Q2₩588.5M+19.0%14-12.5%₩42M+36.0%000%Mixed
2025Q1₩483M+2.0%14-17.6%₩34.5M+23.8%010%Possible recovery
2024Q4₩525.3M+8.7%15-6.3%₩35M+16.0%010%Mixed
2024Q3₩531.8M+10.2%160.0%₩33.2M+10.2%000%Growing
2024Q2₩494.7M+11.1%16-5.9%₩30.9M+18.0%010%Mixed
2024Q1₩473.7M+21.1%17+6.3%₩27.9M+14.0%100%Growing
2023Q4₩483.2M+27.3%16-5.9%₩30.2M+35.3%000%Mixed
2023Q3₩482.3M+83.9%16+6.7%₩30.1M+72.4%010%Growing
2023Q2₩445.4M+6.7%17+6.3%₩26.2M+0.4%210%Mixed
2023Q1₩391.1M+196.2%160.0%₩24.4M+196.2%120%Growing
2022Q4₩379.5M+7.2%17+6.3%₩22.3M+0.9%200%Mixed
2022Q3₩262.3M+127.9%15+7.1%₩17.5M+112.7%010%Growing
2022Q2₩417.5M+82.7%16+14.3%₩26.1M+59.9%000%Growing
2022Q1₩132M+27.9%16+14.3%₩8.3M+11.9%000%Growing
2021Q4₩353.9M16₩22.1M420%
2021Q3₩115.1M14₩8.2M000%
2021Q2₩228.5M14₩16.3M110%
2021Q1₩103.2M14₩7.4M120%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.