SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.7M▼ -75.3% YoY
Stores9±0.0% YoY
Sales per store₩632K▼ -75.3% YoY

Reading this area Against a year earlier, estimated sales -75.3%, stores 0.0% and sales per store -75.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -68.5%
Stores▲ +12.5%
Sales per store▼ -72.0%
Market size
Estimated sales (quarter)
₩5.7M
vs 2024Q4
-75.3%
Estimated transactions
57
Per-store economics
Estimated sales per store
₩632K
vs a year ago
-75.3%
Per transaction
₩100K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.7M – ₩60.2M
20212022202320242025
₩18M₩5.7M
Stores8 – 11
20212022202320242025
89
Sales per store₩632K – ₩6.7M
20212022202320242025
₩2.3M₩632K
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 13%
20212022202320242025
0%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -75.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩39.6M₩5.7M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩3.6M₩632K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1752%
  • 17–2148%
  • 21–240%
Age
  • 10s0%
  • 20s33%
  • 30s36%
  • 40s32%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday52%
  • Weekend48%
Day of week
  • Mon16%
  • Tue18%
  • Wed18%
  • Thu0%
  • Fri1%
  • Sat33%
  • Sun16%
Gender
  • Male36%
  • Female64%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5.7M-75.3%90.0%₩632K-75.3%0011%Mixed
2025Q3₩14.3M-45.4%9-10.0%₩1.6M-39.3%0011%Shrinking
2025Q2₩28.5M+140.0%9-18.2%₩3.2M+193.4%0011%Mixed
2025Q1₩19.2M-51.4%9-18.2%₩2.1M-40.7%0011%Shrinking
2024Q4₩23M-6.4%90.0%₩2.6M-6.4%0011%Mixed
2024Q3₩26.1M-44.2%10+11.1%₩2.6M-49.8%1210%Possible crowding
2024Q2₩11.9M-80.3%11+22.2%₩1.1M-83.9%009%Possible crowding
2024Q1₩39.6M+75.3%11+22.2%₩3.6M+43.4%209%Growing
2023Q4₩24.6M-26.3%9+12.5%₩2.7M-34.5%0011%Possible crowding
2023Q3₩46.8M-4.1%9+12.5%₩5.2M-14.7%0011%Possible crowding
2023Q2₩60.2M+79.3%90.0%₩6.7M+79.3%0011%Growing
2023Q1₩22.6M-61.7%90.0%₩2.5M-61.7%1011%Mixed
2022Q4₩33.3M-16.4%8-11.1%₩4.2M-5.9%0013%Shrinking
2022Q3₩48.8M+192.5%80.0%₩6.1M+192.5%0113%Growing
2022Q2₩33.6M+129.9%9+12.5%₩3.7M+104.4%0011%Growing
2022Q1₩58.9M+226.2%9+12.5%₩6.5M+190.0%0011%Growing
2021Q4₩39.9M9₩4.4M2011%
2021Q3₩16.7M8₩2.1M000%
2021Q2₩14.6M8₩1.8M110%
2021Q1₩18M8₩2.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.