SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,365.9M▼ -16.5% YoY
Stores15▲ +25.0% YoY
Sales per store₩91.1M▼ -33.2% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-16.5%), so sales per store fell 33.2%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +2.7%
Stores▼ -11.8%
Sales per store▲ +16.4%
Market size
Estimated sales (quarter)
₩1,365.9M
vs 2024Q4
-16.5%
Estimated transactions
34,700
Per-store economics
Estimated sales per store
₩91.1M
vs a year ago
-33.2%
Per transaction
₩39K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,233.1M – ₩2,046M
20212022202320242025
₩1,330.2M₩1,365.9M
Stores12 – 19
20212022202320242025
1715
Sales per store₩64.9M – ₩136.3M
20212022202320242025
₩78.2M₩91.1M
Openings0 – 2
20212022202320242025
10
Closings0 – 4
20212022202320242025
00
Franchise share0% – 17%
20212022202320242025
0%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.5%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+25.0%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,371.1M₩1,365.9M
Stores 2024 Q1 → 2025 Q4
1315
Sales per store 2024 Q1 → 2025 Q4
₩105.5M₩91.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–111%
  • 11–1431%
  • 14–175%
  • 17–2132%
  • 21–2424%
Age
  • 10s0%
  • 20s21%
  • 30s35%
  • 40s21%
  • 50s13%
  • 60+9%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon15%
  • Tue17%
  • Wed17%
  • Thu17%
  • Fri17%
  • Sat14%
  • Sun4%
Gender
  • Male65%
  • Female35%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,365.9M-16.5%15+25.0%₩91.1M-33.2%007%Possible crowding
2025Q3₩1,351.7M-6.3%15+25.0%₩90.1M-25.0%207%Possible crowding
2025Q2₩1,434.2M+4.0%13+8.3%₩110.3M-4.0%108%Competition inflow
2025Q1₩1,395.1M+1.7%12-7.7%₩116.3M+10.2%018%Possible recovery
2024Q4₩1,635.8M+16.9%12-7.7%₩136.3M+26.6%0017%Mixed
2024Q3₩1,441.8M-3.8%12-14.3%₩120.1M+12.3%1117%Shrinking
2024Q2₩1,378.7M-11.4%12-14.3%₩114.9M+3.4%0117%Shrinking
2024Q1₩1,371.1M-16.7%13-7.1%₩105.5M-10.3%0015%Shrinking
2023Q4₩1,399.7M-27.4%13-13.3%₩107.7M-16.2%0115%Shrinking
2023Q3₩1,498.1M-26.8%14-26.3%₩107M-0.6%0014%Shrinking
2023Q2₩1,555.8M-20.8%14-17.6%₩111.1M-3.8%0014%Shrinking
2023Q1₩1,646.8M+25.7%14-17.6%₩117.6M+52.7%0114%Mixed
2022Q4₩1,927.2M+24.6%15-11.8%₩128.5M+41.2%1413%Mixed
2022Q3₩2,046M+65.9%190.0%₩107.7M+65.9%205%Growing
2022Q2₩1,963.9M+39.8%17-5.6%₩115.5M+48.0%006%Mixed
2022Q1₩1,309.9M-1.5%170.0%₩77.1M-1.5%106%Mixed
2021Q4₩1,546.5M17₩91M130%
2021Q3₩1,233.1M19₩64.9M210%
2021Q2₩1,404.6M18₩78M210%
2021Q1₩1,330.2M17₩78.2M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.