SEOUL COMMERCIAL AREA

논현역 발달상권

강남구논현1동· Area 321,182 m² · Area code 3120185 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)₩542.6M▼ -14.5% YoY
Stores6±0.0% YoY
Sales per store₩90.4M▼ -14.5% YoY

Reading this area Against a year earlier, estimated sales -14.5%, stores 0.0% and sales per store -14.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +19.6%
Stores▲ +20.0%
Sales per store▼ -0.3%
Market size
Estimated sales (quarter)
₩542.6M
vs 2024Q4
-14.5%
Estimated transactions
51,668
Per-store economics
Estimated sales per store
₩90.4M
vs a year ago
-14.5%
Per transaction
₩11K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩453.5M – ₩664.3M
20212022202320242025
₩453.5M₩542.6M
Stores4 – 7
20212022202320242025
56
Sales per store₩81.7M – ₩166.1M
20212022202320242025
₩90.7M₩90.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share43% – 100%
20212022202320242025
80%50%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
50% (3/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩591.1M₩542.6M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩118.2M₩90.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1425%
  • 14–1722%
  • 17–2130%
  • 21–248%
Age
  • 10s1%
  • 20s19%
  • 30s26%
  • 40s18%
  • 50s17%
  • 60+20%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon14%
  • Tue15%
  • Wed19%
  • Thu15%
  • Fri17%
  • Sat12%
  • Sun9%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩542.6M-14.5%60.0%₩90.4M-14.5%0050%Mixed
2025Q3₩591.6M+1.2%6+20.0%₩98.6M-15.7%0050%Possible crowding
2025Q2₩556.4M-8.0%6+20.0%₩92.7M-23.3%0150%Possible crowding
2025Q1₩571.7M-3.3%7+40.0%₩81.7M-30.9%1043%Possible crowding
2024Q4₩634.5M+0.2%6+20.0%₩105.8M-16.5%1050%Possible crowding
2024Q3₩584.8M+7.0%50.0%₩117M+7.0%0060%Growing
2024Q2₩604.6M+5.1%50.0%₩120.9M+5.1%0060%Growing
2024Q1₩591.1M-2.5%5+25.0%₩118.2M-22.0%0160%Possible crowding
2023Q4₩633.5M-1.3%5+25.0%₩126.7M-21.0%0180%Possible crowding
2023Q3₩546.8M-17.7%5+25.0%₩109.4M-34.1%10100%Possible crowding
2023Q2₩575.5M-5.4%50.0%₩115.1M-5.4%1080%Mixed
2023Q1₩606.3M+18.7%4-20.0%₩151.6M+48.4%00100%Mixed
2022Q4₩641.9M+9.5%4-20.0%₩160.5M+36.9%00100%Mixed
2022Q3₩664.3M+45.5%4-20.0%₩166.1M+81.9%01100%Mixed
2022Q2₩608.5M+25.3%50.0%₩121.7M+25.3%0180%Growing
2022Q1₩510.8M+12.6%50.0%₩102.2M+12.6%10100%Growing
2021Q4₩586M5₩117.2M0080%
2021Q3₩456.5M5₩91.3M0080%
2021Q2₩485.6M5₩97.1M0080%
2021Q1₩453.5M5₩90.7M0180%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.