SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩17,274.3M▲ +2.2% YoY
Stores144▲ +1.4% YoY
Sales per store₩120M▲ +0.8% YoY

Reading this area Against a year earlier, estimated sales +2.2%, stores +1.4% and sales per store +0.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +79.4%
Stores▲ +25.2%
Sales per store▲ +43.3%
Market size
Estimated sales (quarter)
₩17,274.3M
vs 2024Q4
+2.2%
Estimated transactions
581,604
Per-store economics
Estimated sales per store
₩120M
vs a year ago
+0.8%
Per transaction
₩30K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9,297.3M – ₩17,274.3M
20212022202320242025
₩9,629.7M₩17,274.3M
Stores114 – 144
20212022202320242025
115144
Sales per store₩80.1M – ₩128.9M
20212022202320242025
₩83.7M₩120M
Openings1 – 11
20212022202320242025
76
Closings1 – 10
20212022202320242025
54
Franchise share11% – 18%
20212022202320242025
18%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +2.2%, stores YoY +1.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
144
vs a year ago
+1.4%
Franchise share
11% (16/144)
Movement
Openings (rate)
6 (4%)
Closings (rate)
4 (3%)
Net store change
+2
Estimated sales 2024 Q1 → 2025 Q4
₩16,382.6M₩17,274.3M
Stores 2024 Q1 → 2025 Q4
132144
Sales per store 2024 Q1 → 2025 Q4
₩124.1M₩120M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–111%
  • 11–1437%
  • 14–178%
  • 17–2135%
  • 21–2416%
Age
  • 10s1%
  • 20s23%
  • 30s32%
  • 40s18%
  • 50s15%
  • 60+10%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon14%
  • Tue16%
  • Wed17%
  • Thu16%
  • Fri17%
  • Sat11%
  • Sun9%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩17,274.3M+2.2%144+1.4%₩120M+0.8%6411%Mixed
2025Q3₩15,598.4M+1.1%142+1.4%₩109.8M-0.3%5711%Mixed
2025Q2₩15,524.2M-7.5%142+7.6%₩109.3M-14.0%4612%Possible crowding
2025Q1₩15,389.2M-6.1%144+9.1%₩106.9M-13.9%5512%Possible crowding
2024Q4₩16,904.1M+3.3%142+11.8%₩119M-7.6%4213%Competition inflow
2024Q3₩15,427.5M+6.8%140+15.7%₩110.2M-7.7%11214%Competition inflow
2024Q2₩16,775.5M+11.6%132+9.1%₩127.1M+2.3%4514%Mixed
2024Q1₩16,382.6M+13.7%132+7.3%₩124.1M+6.0%9214%Growing
2023Q4₩16,369.8M+6.4%127+5.8%₩128.9M+0.5%10313%Mixed
2023Q3₩14,448.2M+12.1%121+1.7%₩119.4M+10.3%1113%Growing
2023Q2₩15,034.7M+10.3%121-2.4%₩124.3M+13.0%1313%Growing
2023Q1₩14,402.4M+35.6%123+2.5%₩117.1M+32.3%8413%Growing
2022Q4₩15,383.9M+25.6%120+1.7%₩128.2M+23.5%81013%Growing
2022Q3₩12,886.7M+38.6%119+2.6%₩108.3M+35.1%5915%Growing
2022Q2₩13,633.5M+20.3%124+8.8%₩109.9M+10.6%5414%Growing
2022Q1₩10,619.2M+10.3%120+4.3%₩88.5M+5.7%5417%Growing
2021Q4₩12,250.4M118₩103.8M9618%
2021Q3₩9,297.3M116₩80.1M4217%
2021Q2₩11,333.1M114₩99.4M4618%
2021Q1₩9,629.7M115₩83.7M7518%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.