SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

화초 2025 Q4 · Seoul data

Estimated sales (quarter)₩126.1M▲ +43.7% YoY
Stores7±0.0% YoY
Sales per store₩18M▲ +43.7% YoY

Reading this area Estimated sales rose 43.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 43.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +137.4%
Stores▲ +75.0%
Sales per store▲ +35.6%
Market size
Estimated sales (quarter)
₩126.1M
vs 2024Q4
+43.7%
Estimated transactions
3,038
Per-store economics
Estimated sales per store
₩18M
vs a year ago
+43.7%
Per transaction
₩41K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩37.6M – ₩126.1M
20212022202320242025
₩53.1M₩126.1M
Stores4 – 8
20212022202320242025
47
Sales per store₩6.3M – ₩24.1M
20212022202320242025
₩13.3M₩18M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +43.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩84.1M₩126.1M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩14M₩18M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1118%
  • 11–1428%
  • 14–1737%
  • 17–2115%
  • 21–242%
Age
  • 10s3%
  • 20s24%
  • 30s30%
  • 40s16%
  • 50s17%
  • 60+9%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon14%
  • Tue10%
  • Wed14%
  • Thu25%
  • Fri16%
  • Sat12%
  • Sun8%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩126.1M+43.7%70.0%₩18M+43.7%000%Growing
2025Q3₩73.5M+46.3%70.0%₩10.5M+46.3%000%Growing
2025Q2₩100.5M+34.7%70.0%₩14.4M+34.7%000%Growing
2025Q1₩80.2M-4.7%7+16.7%₩11.5M-18.3%000%Possible crowding
2024Q4₩87.7M+59.4%7+16.7%₩12.5M+36.6%000%Growing
2024Q3₩50.2M+33.5%7+16.7%₩7.2M+14.5%000%Growing
2024Q2₩74.6M70.0%₩10.7M210%
2024Q1₩84.1M6-25.0%₩14M000%
2023Q4₩55M6-14.3%₩9.2M000%
2023Q3₩37.6M6-14.3%₩6.3M010%
2023Q27+16.7%010%
2023Q18+60.0%100%
2022Q47+40.0%000%
2022Q37+40.0%100%
2022Q26+50.0%100%
2022Q15+25.0%000%
2021Q4₩95.8M5₩19.2M000%
2021Q3₩84.8M5₩17M100%
2021Q2₩96.4M4₩24.1M000%
2021Q1₩53.1M4₩13.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.