SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,517.8M▲ +23.4% YoY
Stores56±0.0% YoY
Sales per store₩62.8M▲ +23.4% YoY

Reading this area Estimated sales rose 23.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 23.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +46.0%
Stores▲ +64.7%
Sales per store▼ -11.3%
Market size
Estimated sales (quarter)
₩3,517.8M
vs 2024Q4
+23.4%
Estimated transactions
397,495
Per-store economics
Estimated sales per store
₩62.8M
vs a year ago
+23.4%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,103.1M – ₩3,517.8M
20212022202320242025
₩2,409M₩3,517.8M
Stores34 – 58
20212022202320242025
3456
Sales per store₩45.7M – ₩77.8M
20212022202320242025
₩70.9M₩62.8M
Openings1 – 9
20212022202320242025
13
Closings0 – 6
20212022202320242025
16
Franchise share23% – 34%
20212022202320242025
32%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +23.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
56
vs a year ago
0.0%
Franchise share
23% (13/56)
Movement
Openings (rate)
3 (4%)
Closings (rate)
6 (9%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩2,662.5M₩3,517.8M
Stores 2024 Q1 → 2025 Q4
5156
Sales per store 2024 Q1 → 2025 Q4
₩52.2M₩62.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1433%
  • 14–1729%
  • 17–2121%
  • 21–242%
Age
  • 10s2%
  • 20s27%
  • 30s35%
  • 40s18%
  • 50s13%
  • 60+6%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue14%
  • Wed17%
  • Thu15%
  • Fri16%
  • Sat14%
  • Sun12%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,517.8M+23.4%560.0%₩62.8M+23.4%3623%Growing
2025Q3₩3,138.8M+5.5%56+1.8%₩56.1M+3.7%4229%Growing
2025Q2₩2,814.2M-4.7%55+1.9%₩51.2M-6.4%1327%Mixed
2025Q1₩2,758.9M+3.6%58+13.7%₩47.6M-8.9%2024%Competition inflow
2024Q4₩2,849.8M+12.4%56+7.7%₩50.9M+4.4%2127%Growing
2024Q3₩2,973.9M+25.2%55+5.8%₩54.1M+18.3%3127%Growing
2024Q2₩2,952.2M+18.6%54+8.0%₩54.7M+9.8%3026%Growing
2024Q1₩2,662.5M+8.5%51+2.0%₩52.2M+6.4%5427%Growing
2023Q4₩2,534.8M+3.2%52+13.0%₩48.7M-8.7%4523%Competition inflow
2023Q3₩2,375.9M-2.0%52+15.6%₩45.7M-15.2%4125%Possible crowding
2023Q2₩2,489.8M+3.0%50+13.6%₩49.8M-9.4%3324%Possible crowding
2023Q1₩2,453.9M+16.7%50+38.9%₩49.1M-16.0%4024%Competition inflow
2022Q4₩2,455.2M-5.0%46+31.4%₩53.4M-27.7%2226%Possible crowding
2022Q3₩2,425M-6.5%45+28.6%₩53.9M-27.3%4229%Possible crowding
2022Q2₩2,417.3M-13.7%44+22.2%₩54.9M-29.4%9127%Possible crowding
2022Q1₩2,103.1M-12.7%36+5.9%₩58.4M-17.5%2133%Possible crowding
2021Q4₩2,584.4M35₩73.8M2134%
2021Q3₩2,592.7M35₩74.1M1231%
2021Q2₩2,802.3M36₩77.8M5331%
2021Q1₩2,409M34₩70.9M1132%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.