SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩180.3M▼ -21.3% YoY
Stores4±0.0% YoY
Sales per store₩45.1M▼ -21.3% YoY

Reading this area Against a year earlier, estimated sales -21.3%, stores 0.0% and sales per store -21.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +18.3%
Stores▼ -33.3%
Sales per store▲ +77.5%
Market size
Estimated sales (quarter)
₩180.3M
vs 2024Q4
-21.3%
Estimated transactions
33,228
Per-store economics
Estimated sales per store
₩45.1M
vs a year ago
-21.3%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩152.2M – ₩267M
20212022202320242025
₩152.3M₩180.3M
Stores4 – 7
20212022202320242025
64
Sales per store₩24.2M – ₩66.7M
20212022202320242025
₩25.4M₩45.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩264.6M₩180.3M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩66.2M₩45.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–117%
  • 11–1416%
  • 14–1717%
  • 17–2135%
  • 21–2416%
Age
  • 10s2%
  • 20s48%
  • 30s36%
  • 40s10%
  • 50s4%
  • 60+0%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon13%
  • Tue11%
  • Wed14%
  • Thu12%
  • Fri17%
  • Sat18%
  • Sun15%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩180.3M-21.3%40.0%₩45.1M-21.3%000%Mixed
2025Q3₩225.4M-12.8%40.0%₩56.4M-12.8%000%Mixed
2025Q2₩247.7M+3.3%40.0%₩61.9M+3.3%000%Growing
2025Q1₩233.2M-11.9%40.0%₩58.3M-11.9%000%Mixed
2024Q4₩229.1M-14.2%40.0%₩57.3M-14.2%000%Mixed
2024Q3₩258.4M+1.9%40.0%₩64.6M+1.9%000%Mixed
2024Q2₩239.7M-4.3%4-20.0%₩59.9M+19.6%000%Shrinking
2024Q1₩264.6M+1.8%4-20.0%₩66.2M+27.2%000%Possible recovery
2023Q4₩267M+11.5%4-20.0%₩66.7M+39.4%000%Mixed
2023Q3₩253.7M+16.0%4-20.0%₩63.4M+44.9%010%Mixed
2023Q2₩250.5M+16.7%50.0%₩50.1M+16.7%000%Growing
2023Q1₩260M+70.8%50.0%₩52M+70.8%000%Growing
2022Q4₩239.4M+41.3%5-28.6%₩47.9M+97.9%220%Mixed
2022Q3₩218.8M+31.3%50.0%₩43.8M+31.3%000%Growing
2022Q2₩214.7M+11.0%50.0%₩42.9M+11.0%000%Growing
2022Q1₩152.2M-0.1%5-16.7%₩30.4M+19.9%020%Possible recovery
2021Q4₩169.4M7₩24.2M200%
2021Q3₩166.6M5₩33.3M000%
2021Q2₩193.5M5₩38.7M010%
2021Q1₩152.3M6₩25.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.