SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,200.9M▼ -5.5% YoY
Stores22▼ -24.1% YoY
Sales per store₩145.5M▲ +24.5% YoY

Reading this area Estimated sales fell 5.5% from a year earlier and stores fell 24.1%. Sales per store are up 24.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +86.4%
Stores▼ -24.1%
Sales per store▲ +145.7%
Market size
Estimated sales (quarter)
₩3,200.9M
vs 2024Q4
-5.5%
Estimated transactions
79,527
Per-store economics
Estimated sales per store
₩145.5M
vs a year ago
+24.5%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,717.2M – ₩3,758M
20212022202320242025
₩1,717.2M₩3,200.9M
Stores22 – 35
20212022202320242025
2922
Sales per store₩59.2M – ₩145.5M
20212022202320242025
₩59.2M₩145.5M
Openings0 – 7
20212022202320242025
10
Closings0 – 5
20212022202320242025
02
Franchise share17% – 32%
20212022202320242025
31%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY -24.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
-24.1%
Franchise share
23% (5/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,873.1M₩3,200.9M
Stores 2024 Q1 → 2025 Q4
3322
Sales per store 2024 Q1 → 2025 Q4
₩87.1M₩145.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0622%
  • 06–110%
  • 11–1415%
  • 14–172%
  • 17–2121%
  • 21–2441%
Age
  • 10s1%
  • 20s32%
  • 30s36%
  • 40s13%
  • 50s13%
  • 60+5%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon10%
  • Tue13%
  • Wed16%
  • Thu15%
  • Fri17%
  • Sat16%
  • Sun12%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,200.9M-5.5%22-24.1%₩145.5M+24.5%0223%Shrinking
2025Q3₩3,394.4M+4.2%24-20.0%₩141.4M+30.2%0421%Mixed
2025Q2₩3,485.5M+10.5%28-12.5%₩124.5M+26.3%0018%Mixed
2025Q1₩3,441.3M+19.8%28-15.2%₩122.9M+41.2%0018%Mixed
2024Q4₩3,388.6M+15.7%29-9.4%₩116.8M+27.7%1517%Mixed
2024Q3₩3,259.1M-0.2%30-6.3%₩108.6M+6.5%0327%Possible recovery
2024Q2₩3,153.7M-6.2%32-5.9%₩98.6M-0.3%0128%Shrinking
2024Q1₩2,873.1M-13.8%33-2.9%₩87.1M-11.1%1127%Mixed
2023Q4₩2,928.9M-19.4%32-5.9%₩91.5M-14.4%0031%Shrinking
2023Q3₩3,265.4M-10.6%32-8.6%₩102M-2.2%0231%Shrinking
2023Q2₩3,361.4M-10.6%34+3.0%₩98.9M-13.2%2329%Possible crowding
2023Q1₩3,331.6M+69.7%34+6.3%₩98M+59.7%2232%Growing
2022Q4₩3,633.4M+18.7%34+6.3%₩106.9M+11.7%1232%Growing
2022Q3₩3,650.7M+91.6%35+9.4%₩104.3M+75.2%7431%Growing
2022Q2₩3,758M+50.7%33+6.5%₩113.9M+41.6%2030%Growing
2022Q1₩1,963.5M+14.3%32+10.3%₩61.4M+3.6%0128%Growing
2021Q4₩3,061.2M32₩95.7M2131%
2021Q3₩1,905.4M32₩59.5M1028%
2021Q2₩2,493.8M31₩80.4M2029%
2021Q1₩1,717.2M29₩59.2M1031%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.