SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩465.7M▲ +66.0% YoY
Stores1±0.0% YoY
Sales per store₩465.7M▲ +66.0% YoY

Reading this area Estimated sales rose 66.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 66.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +74.8%
Stores▼ -66.7%
Sales per store▲ +424.3%
Market size
Estimated sales (quarter)
₩465.7M
vs 2024Q4
+66.0%
Estimated transactions
8,770
Per-store economics
Estimated sales per store
₩465.7M
vs a year ago
+66.0%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩228.9M – ₩591.6M
20212022202320242025
₩266.5M₩465.7M
Stores1 – 5
20212022202320242025
31
Sales per store₩57.2M – ₩498.1M
20212022202320242025
₩88.8M₩465.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share60% – 500%
20212022202320242025
133%400%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +66.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
400% (4/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩319.6M₩465.7M
Stores 2024 Q1 → 2025 Q4
31
Sales per store 2024 Q1 → 2025 Q4
₩106.5M₩465.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–140%
  • 14–174%
  • 17–2139%
  • 21–2451%
Age
  • 10s1%
  • 20s17%
  • 30s29%
  • 40s16%
  • 50s23%
  • 60+14%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon10%
  • Tue18%
  • Wed18%
  • Thu17%
  • Fri19%
  • Sat14%
  • Sun4%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩465.7M+66.0%10.0%₩465.7M+66.0%00400%Growing
2025Q3₩482M+49.2%1-66.7%₩482M+347.7%01400%Mixed
2025Q2₩498.1M+29.4%1-66.7%₩498.1M+288.2%10500%Mixed
2025Q1₩347.7M+8.8%1-66.7%₩347.7M+226.4%00400%Mixed
2024Q4₩280.6M-20.2%1-66.7%₩280.6M+139.4%12400%Shrinking
2024Q3₩323M-11.0%30.0%₩107.7M-11.0%00100%Mixed
2024Q2₩384.9M+1.2%30.0%₩128.3M+1.2%00100%Mixed
2024Q1₩319.6M-8.6%3-25.0%₩106.5M+21.9%00100%Shrinking
2023Q4₩351.5M-24.2%3-40.0%₩117.2M+26.4%00100%Shrinking
2023Q3₩363M-23.7%3-25.0%₩121M+1.7%00100%Shrinking
2023Q2₩380.3M-35.7%3-25.0%₩126.8M-14.3%01100%Shrinking
2023Q1₩349.5M+52.7%40.0%₩87.4M+52.7%0175%Growing
2022Q4₩463.6M+40.6%5+25.0%₩92.7M+12.5%1160%Growing
2022Q3₩475.9M+60.2%4+33.3%₩119M+20.2%00100%Growing
2022Q2₩591.6M+53.8%4+33.3%₩147.9M+15.4%00100%Growing
2022Q1₩228.9M-14.1%4+33.3%₩57.2M-35.6%00100%Possible crowding
2021Q4₩329.7M4₩82.4M11100%
2021Q3₩297M3₩99M00167%
2021Q2₩384.6M3₩128.2M10167%
2021Q1₩266.5M3₩88.8M00133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.