SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7.6M▼ -66.0% YoY
Stores3±0.0% YoY
Sales per store₩2.5M▼ -66.0% YoY

Reading this area Against a year earlier, estimated sales -66.0%, stores 0.0% and sales per store -66.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -82.7%
Stores▼ -25.0%
Sales per store▼ -77.0%
Market size
Estimated sales (quarter)
₩7.6M
vs 2024Q4
-66.0%
Estimated transactions
804
Per-store economics
Estimated sales per store
₩2.5M
vs a year ago
-66.0%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩7.6M – ₩125.2M
20212022202320242025
₩44M₩7.6M
Stores3 – 4
20212022202320242025
43
Sales per store₩2.5M – ₩31.3M
20212022202320242025
₩11M₩2.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -66.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩22M₩7.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩7.3M₩2.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1162%
  • 11–1410%
  • 14–1728%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s6%
  • 40s14%
  • 50s43%
  • 60+37%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon37%
  • Tue14%
  • Wed29%
  • Thu14%
  • Fri6%
  • Sat0%
  • Sun0%
Gender
  • Male82%
  • Female18%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7.6M-66.0%30.0%₩2.5M-66.0%000%Mixed
2025Q3₩10.7M-71.0%30.0%₩3.6M-71.0%000%Mixed
2025Q2₩10.7M-41.1%30.0%₩3.6M-41.1%000%Mixed
2025Q1₩14.2M-35.4%30.0%₩4.7M-35.4%000%Mixed
2024Q4₩22.4M-11.0%30.0%₩7.5M-11.0%000%Mixed
2024Q3₩37M+55.9%30.0%₩12.3M+55.9%000%Growing
2024Q2₩18.1M-43.9%30.0%₩6M-43.9%000%Mixed
2024Q1₩22M-21.3%30.0%₩7.3M-21.3%000%Mixed
2023Q4₩25.1M+27.2%30.0%₩8.4M+27.2%000%Growing
2023Q3₩23.7M+24.9%30.0%₩7.9M+24.9%000%Growing
2023Q2₩32.3M+19.3%30.0%₩10.8M+19.3%000%Growing
2023Q1₩27.9M+24.0%3-25.0%₩9.3M+65.3%000%Mixed
2022Q4₩19.8M-39.5%3-25.0%₩6.6M-19.3%000%Shrinking
2022Q3₩19M-84.8%3-25.0%₩6.3M-79.8%000%Shrinking
2022Q2₩27.1M-10.3%3-25.0%₩9M+19.6%010%Shrinking
2022Q1₩22.5M-48.8%40.0%₩5.6M-48.8%000%Mixed
2021Q4₩32.7M4₩8.2M000%
2021Q3₩125.2M4₩31.3M000%
2021Q2₩30.2M4₩7.5M000%
2021Q1₩44M4₩11M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.