SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩926.4M▼ -8.4% YoY
Stores13▲ +44.4% YoY
Sales per store₩71.3M▼ -36.6% YoY

Reading this area Stores rose 44.4% from a year earlier while estimated sales stayed about the same (-8.4%), so sales per store fell 36.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.8%
Stores▲ +160.0%
Sales per store▼ -64.9%
Market size
Estimated sales (quarter)
₩926.4M
vs 2024Q4
-8.4%
Estimated transactions
74,825
Per-store economics
Estimated sales per store
₩71.3M
vs a year ago
-36.6%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩647.9M – ₩1,199.5M
20212022202320242025
₩1,015.3M₩926.4M
Stores4 – 13
20212022202320242025
513
Sales per store₩71.3M – ₩249.8M
20212022202320242025
₩203.1M₩71.3M
Openings0 – 3
20212022202320242025
31
Closings0 – 2
20212022202320242025
10
Franchise share54% – 175%
20212022202320242025
140%54%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.4%, stores YoY +44.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+44.4%
Franchise share
54% (7/13)
Movement
Openings (rate)
1 (5%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩997M₩926.4M
Stores 2024 Q1 → 2025 Q4
913
Sales per store 2024 Q1 → 2025 Q4
₩110.8M₩71.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1447%
  • 14–1714%
  • 17–2129%
  • 21–241%
Age
  • 10s1%
  • 20s32%
  • 30s35%
  • 40s16%
  • 50s9%
  • 60+6%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon16%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri15%
  • Sat9%
  • Sun9%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩926.4M-8.4%13+44.4%₩71.3M-36.6%1054%Possible crowding
2025Q3₩1,199.5M+6.2%12+33.3%₩100M-20.4%2058%Competition inflow
2025Q2₩1,038.1M-7.0%10+11.1%₩103.8M-16.3%0070%Possible crowding
2025Q1₩913.8M-8.3%10+11.1%₩91.4M-17.5%1070%Possible crowding
2024Q4₩1,011.1M+1.6%90.0%₩112.3M+1.6%0078%Mixed
2024Q3₩1,129.6M+0.2%90.0%₩125.5M+0.2%0078%Mixed
2024Q2₩1,116.2M-1.7%9+12.5%₩124M-12.6%0078%Possible crowding
2024Q1₩997M+53.9%9+12.5%₩110.8M+36.8%1178%Growing
2023Q4₩995M+5.2%9+28.6%₩110.6M-18.2%1178%Competition inflow
2023Q3₩1,126.8M+8.2%9+28.6%₩125.2M-15.9%1178%Competition inflow
2023Q2₩1,135M+8.1%8+33.3%₩141.9M-18.9%00100%Competition inflow
2023Q1₩647.9M-30.5%8+33.3%₩81M-47.9%22100%Possible crowding
2022Q4₩945.9M+1.1%7+40.0%₩135.1M-27.8%00129%Possible crowding
2022Q3₩1,041.7M+4.2%7+75.0%₩148.8M-40.4%10129%Competition inflow
2022Q2₩1,049.8M-2.0%60.0%₩175M-2.0%00150%Mixed
2022Q1₩931.9M-8.2%6+20.0%₩155.3M-23.5%20150%Possible crowding
2021Q4₩935.5M5₩187.1M20160%
2021Q3₩999.3M4₩249.8M02175%
2021Q2₩1,071.7M6₩178.6M10117%
2021Q1₩1,015.3M5₩203.1M31140%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.