SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩325.4M▲ +6405.0% YoY
Stores7▼ -12.5% YoY
Sales per store₩46.5M▲ +7334.3% YoY

Reading this area Against a year earlier, estimated sales +6405.0%, stores -12.5% and sales per store +7334.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2022 Q2 → 2025 Q4
Estimated sales▲ +4911.8%
Stores▼ -12.5%
Sales per store▲ +5627.8%
Market size
Estimated sales (quarter)
₩325.4M
vs 2024Q4
+6405.0%
Estimated transactions
260
Per-store economics
Estimated sales per store
₩46.5M
vs a year ago
+7334.3%
Per transaction
₩1.3M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩406K – ₩325.4M
20212022202320242025
₩325.4M
Stores5 – 9
20212022202320242025
57
Sales per store₩45K – ₩46.5M
20212022202320242025
₩46.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6405.0%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩325.4M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩46.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+100%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed100%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩325.4M+6405.0%7-12.5%₩46.5M+7334.3%010%Mixed
2025Q380.0%000%
2025Q28-11.1%000%
2025Q180.0%000%
2024Q4₩5M-76.2%80.0%₩625K-76.2%000%Mixed
2024Q38+33.3%010%
2024Q2₩406K-99.8%9+50.0%₩45K-99.8%100%Possible crowding
2024Q18+33.3%000%
2023Q4₩21M+306.3%8+14.3%₩2.6M+255.5%200%Growing
2023Q3₩130.2M6-14.3%₩21.7M000%
2023Q2₩163.8M+2423.2%6-25.0%₩27.3M+3264.3%000%Mixed
2023Q1₩146.9M6-25.0%₩24.5M010%
2022Q4₩5.2M70.0%₩738K000%
2022Q37+16.7%010%
2022Q2₩6.5M8+33.3%₩812K000%
2022Q18+60.0%100%
2021Q47100%
2021Q36000%
2021Q26100%
2021Q15000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.