SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩807.3M▲ +36.4% YoY
Stores56▼ -5.1% YoY
Sales per store₩14.4M▲ +43.7% YoY

Reading this area Against a year earlier, estimated sales +36.4%, stores -5.1% and sales per store +43.7% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +132.9%
Stores▼ -6.7%
Sales per store▲ +149.6%
Market size
Estimated sales (quarter)
₩807.3M
vs 2024Q4
+36.4%
Estimated transactions
152,779
Per-store economics
Estimated sales per store
₩14.4M
vs a year ago
+43.7%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩172.4M – ₩2,886.5M
20212022202320242025
₩346.6M₩807.3M
Stores56 – 62
20212022202320242025
6056
Sales per store₩2.9M – ₩48.1M
20212022202320242025
₩5.8M₩14.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +36.4%, stores YoY -5.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
56
vs a year ago
-5.1%
Franchise share
0% (0/56)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,148.8M₩807.3M
Stores 2024 Q1 → 2025 Q4
6156
Sales per store 2024 Q1 → 2025 Q4
₩18.8M₩14.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1116%
  • 11–1463%
  • 14–1720%
  • 17–211%
  • 21–240%
Age
  • 10s0%
  • 20s16%
  • 30s11%
  • 40s8%
  • 50s34%
  • 60+30%
Weekday / weekend
  • Weekday99%
  • Weekend1%
Day of week
  • Mon26%
  • Tue2%
  • Wed24%
  • Thu29%
  • Fri19%
  • Sat0%
  • Sun0%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩807.3M+36.4%56-5.1%₩14.4M+43.7%000%Mixed
2025Q3₩252.1M-59.5%56-6.7%₩4.5M-56.6%020%Shrinking
2025Q2₩737.1M+4.5%58-4.9%₩12.7M+9.9%110%Mixed
2025Q1₩1,190.1M+3.6%58-4.9%₩20.5M+8.9%120%Mixed
2024Q4₩591.9M-59.4%59-4.8%₩10M-57.4%010%Shrinking
2024Q3₩622.6M-36.0%600.0%₩10.4M-36.0%010%Mixed
2024Q2₩705.6M-0.1%61+1.7%₩11.6M-1.8%000%Mixed
2024Q1₩1,148.8M+18.5%61+1.7%₩18.8M+16.5%010%Growing
2023Q4₩1,459.3M+46.8%62+3.3%₩23.5M+42.1%200%Growing
2023Q3₩972.4M-66.3%600.0%₩16.2M-66.3%000%Mixed
2023Q2₩706.5M+62.5%60-3.2%₩11.8M+67.9%000%Mixed
2023Q1₩969.8M+28.2%60-1.6%₩16.2M+30.3%110%Growing
2022Q4₩993.7M+329.5%60-1.6%₩16.6M+336.6%110%Growing
2022Q3₩2,886.5M+894.9%600.0%₩48.1M+894.9%130%Growing
2022Q2₩434.8M+152.2%62+3.3%₩7M+144.0%100%Growing
2022Q1₩756.4M+118.3%61+1.7%₩12.4M+114.7%110%Growing
2021Q4₩231.4M61₩3.8M100%
2021Q3₩290.1M60₩4.8M000%
2021Q2₩172.4M60₩2.9M220%
2021Q1₩346.6M60₩5.8M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.