SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,351.2M▼ -2.5% YoY
Stores14±0.0% YoY
Sales per store₩310.8M▼ -2.5% YoY

Reading this area Against a year earlier, estimated sales -2.5%, stores 0.0% and sales per store -2.5% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +41.4%
Stores±0.0%
Sales per store▲ +41.4%
Market size
Estimated sales (quarter)
₩4,351.2M
vs 2024Q4
-2.5%
Estimated transactions
329,730
Per-store economics
Estimated sales per store
₩310.8M
vs a year ago
-2.5%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,078M – ₩4,678.4M
20212022202320242025
₩3,078M₩4,351.2M
Stores12 – 16
20212022202320242025
1414
Sales per store₩219.9M – ₩373.9M
20212022202320242025
₩219.9M₩310.8M
Openings0 – 1
20212022202320242025
01
Closings0 – 3
20212022202320242025
20
Franchise share6% – 8%
20212022202320242025
7%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
7% (1/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4,148.3M₩4,351.2M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩276.6M₩310.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1429%
  • 14–1729%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s24%
  • 40s18%
  • 50s18%
  • 60+27%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon21%
  • Tue17%
  • Wed18%
  • Thu16%
  • Fri19%
  • Sat9%
  • Sun1%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,351.2M-2.5%140.0%₩310.8M-2.5%107%Mixed
2025Q3₩4,313.5M-1.1%13-7.1%₩331.8M+6.5%108%Possible recovery
2025Q2₩4,486.3M+8.5%12-20.0%₩373.9M+35.6%138%Mixed
2025Q1₩3,941.2M-5.0%14-6.7%₩281.5M+1.8%117%Shrinking
2024Q4₩4,462.4M+0.1%14-12.5%₩318.7M+14.4%007%Possible recovery
2024Q3₩4,359.8M+11.7%14-12.5%₩311.4M+27.7%017%Mixed
2024Q2₩4,134.1M-0.8%15-6.3%₩275.6M+5.9%007%Possible recovery
2024Q1₩4,148.3M-7.5%15-6.3%₩276.6M-1.3%017%Shrinking
2023Q4₩4,459.6M+20.2%160.0%₩278.7M+20.2%006%Growing
2023Q3₩3,902.6M-0.4%16+6.7%₩243.9M-6.6%006%Possible crowding
2023Q2₩4,165.5M+13.7%160.0%₩260.3M+13.7%006%Growing
2023Q1₩4,482.6M-4.2%160.0%₩280.2M-4.2%116%Mixed
2022Q4₩3,710.2M-0.1%16+6.7%₩231.9M-6.3%106%Possible crowding
2022Q3₩3,917.7M+11.5%150.0%₩261.2M+11.5%017%Growing
2022Q2₩3,664.7M+6.3%16+14.3%₩229M-7.0%006%Competition inflow
2022Q1₩4,678.4M+52.0%16+14.3%₩292.4M+33.0%106%Growing
2021Q4₩3,713.2M15₩247.5M117%
2021Q3₩3,513M15₩234.2M107%
2021Q2₩3,446.8M14₩246.2M007%
2021Q1₩3,078M14₩219.9M027%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.