SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩488.7M▼ -22.4% YoY
Stores14▲ +40.0% YoY
Sales per store₩34.9M▼ -44.6% YoY

Reading this area Stores rose 40.0% from a year earlier while estimated sales stayed about the same (-22.4%), so sales per store fell 44.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -32.3%
Stores▲ +40.0%
Sales per store▼ -51.7%
Market size
Estimated sales (quarter)
₩488.7M
vs 2024Q4
-22.4%
Estimated transactions
32,947
Per-store economics
Estimated sales per store
₩34.9M
vs a year ago
-44.6%
Per transaction
₩15K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩488.7M – ₩926.2M
20212022202320242025
₩722.3M₩488.7M
Stores8 – 15
20212022202320242025
1014
Sales per store₩34.9M – ₩94.7M
20212022202320242025
₩72.2M₩34.9M
Openings0 – 4
20212022202320242025
02
Closings0 – 3
20212022202320242025
02
Franchise share33% – 88%
20212022202320242025
60%43%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.4%, stores YoY +40.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+40.0%
Franchise share
43% (6/14)
Movement
Openings (rate)
2 (10%)
Closings (rate)
2 (10%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩926.2M₩488.7M
Stores 2024 Q1 → 2025 Q4
1214
Sales per store 2024 Q1 → 2025 Q4
₩77.2M₩34.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1447%
  • 14–1713%
  • 17–2127%
  • 21–2412%
Age
  • 10s1%
  • 20s26%
  • 30s30%
  • 40s19%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon13%
  • Tue14%
  • Wed19%
  • Thu18%
  • Fri19%
  • Sat12%
  • Sun5%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩488.7M-22.4%14+40.0%₩34.9M-44.6%2243%Possible crowding
2025Q3₩587.4M-8.1%15+36.4%₩39.2M-32.6%3033%Possible crowding
2025Q2₩609.4M-34.0%120.0%₩50.8M-34.0%1242%Mixed
2025Q1₩558.4M-39.7%13+8.3%₩43M-44.3%4138%Possible crowding
2024Q4₩629.5M-29.9%10-23.1%₩63M-8.8%1350%Shrinking
2024Q3₩639.3M-27.1%11-8.3%₩58.1M-20.5%1255%Shrinking
2024Q2₩923.1M+8.5%12+9.1%₩76.9M-0.5%0050%Mixed
2024Q1₩926.2M+72.5%12+9.1%₩77.2M+58.1%1250%Growing
2023Q4₩897.7M+31.2%13+18.2%₩69.1M+11.0%1046%Growing
2023Q3₩877M+21.9%12+20.0%₩73.1M+1.6%2150%Mixed
2023Q2₩850.6M+9.8%11+10.0%₩77.3M-0.2%1155%Mixed
2023Q1₩536.9M-13.5%11+22.2%₩48.8M-29.3%1155%Possible crowding
2022Q4₩684.1M+1.8%11+37.5%₩62.2M-26.0%3255%Possible crowding
2022Q3₩719.6M-4.9%10+11.1%₩72M-14.4%1260%Possible crowding
2022Q2₩774.4M-9.2%10+11.1%₩77.4M-18.3%1070%Possible crowding
2022Q1₩621M-14.0%9-10.0%₩69M-4.5%2178%Shrinking
2021Q4₩672M8₩84M0188%
2021Q3₩756.8M9₩84.1M0078%
2021Q2₩852.6M9₩94.7M1178%
2021Q1₩722.3M10₩72.2M0060%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.