SEOUL COMMERCIAL AREA

성수역 Developed area

Seongdong-gu (성동구) 성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

조명용품 2025 Q4 · Seoul data

Estimated sales (quarter)₩58.2M▼ -14.9% YoY
Stores32▼ -8.6% YoY
Sales per store₩1.8M▼ -6.9% YoY

Reading this area Estimated sales fell 14.9% from a year earlier and stores fell 8.6%. Sales per store are down 6.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +63.3%
Stores▼ -11.1%
Sales per store▲ +83.8%
Market size
Estimated sales (quarter)
₩58.2M
vs 2024Q4
-14.9%
Estimated transactions
3,006
Per-store economics
Estimated sales per store
₩1.8M
vs a year ago
-6.9%
Per transaction
₩19K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩35M – ₩153.1M
20212022202320242025
₩35.6M₩58.2M
Stores32 – 38
20212022202320242025
3632
Sales per store₩946K – ₩4.1M
20212022202320242025
₩990K₩1.8M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.9%, stores YoY -8.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
-8.6%
Franchise share
0% (0/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩47M₩58.2M
Stores 2024 Q1 → 2025 Q4
3632
Sales per store 2024 Q1 → 2025 Q4
₩1.3M₩1.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1135%
  • 11–1432%
  • 14–1721%
  • 17–2112%
  • 21–240%
Age
  • 10s0%
  • 20s3%
  • 30s14%
  • 40s9%
  • 50s44%
  • 60+31%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon18%
  • Tue12%
  • Wed26%
  • Thu18%
  • Fri13%
  • Sat7%
  • Sun6%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩58.2M-14.9%32-8.6%₩1.8M-6.9%000%Shrinking
2025Q3₩57.5M-13.5%32-8.6%₩1.8M-5.4%000%Shrinking
2025Q2₩51.6M-3.9%32-11.1%₩1.6M+8.1%010%Shrinking
2025Q1₩49.7M+5.8%33-8.3%₩1.5M+15.4%020%Mixed
2024Q4₩68.4M+7.7%35-2.8%₩2M+10.7%000%Growing
2024Q3₩66.5M+16.3%35-2.8%₩1.9M+19.6%010%Growing
2024Q2₩53.7M-9.9%360.0%₩1.5M-9.9%000%Mixed
2024Q1₩47M-5.5%360.0%₩1.3M-5.5%000%Mixed
2023Q4₩63.5M+3.7%36-2.7%₩1.8M+6.6%000%Growing
2023Q3₩57.2M-62.7%36-2.7%₩1.6M-61.6%000%Mixed
2023Q2₩59.6M+34.7%36-5.3%₩1.7M+42.2%000%Mixed
2023Q1₩49.7M+14.9%36-5.3%₩1.4M+21.3%010%Mixed
2022Q4₩61.3M+46.9%370.0%₩1.7M+46.9%000%Growing
2022Q3₩153.1M+337.4%370.0%₩4.1M+337.4%010%Growing
2022Q2₩44.3M-5.2%38+5.6%₩1.2M-10.1%000%Possible crowding
2022Q1₩43.2M+21.3%38+5.6%₩1.1M+14.9%100%Growing
2021Q4₩41.7M37₩1.1M110%
2021Q3₩35M37₩946K100%
2021Q2₩46.7M36₩1.3M000%
2021Q1₩35.6M36₩990K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.