SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩28.2M▼ -31.3% YoY
Stores11▼ -8.3% YoY
Sales per store₩2.6M▼ -25.0% YoY

Reading this area Estimated sales fell 31.3% from a year earlier and stores fell 8.3%. Sales per store are down 25.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -53.2%
Stores▲ +22.2%
Sales per store▼ -61.7%
Market size
Estimated sales (quarter)
₩28.2M
vs 2024Q4
-31.3%
Estimated transactions
495
Per-store economics
Estimated sales per store
₩2.6M
vs a year ago
-25.0%
Per transaction
₩57K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩27.7M – ₩163.2M
20212022202320242025
₩60.2M₩28.2M
Stores9 – 13
20212022202320242025
911
Sales per store₩2.5M – ₩14.8M
20212022202320242025
₩6.7M₩2.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share8% – 33%
20212022202320242025
33%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -31.3%, stores YoY -8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
-8.3%
Franchise share
18% (2/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩34.8M₩28.2M
Stores 2024 Q1 → 2025 Q4
1311
Sales per store 2024 Q1 → 2025 Q4
₩2.7M₩2.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–144%
  • 14–173%
  • 17–2174%
  • 21–2420%
Age
  • 10s0%
  • 20s30%
  • 30s26%
  • 40s12%
  • 50s24%
  • 60+8%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon13%
  • Tue12%
  • Wed34%
  • Thu35%
  • Fri3%
  • Sat1%
  • Sun2%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩28.2M-31.3%11-8.3%₩2.6M-25.0%0018%Shrinking
2025Q3₩51.9M+20.5%11-15.4%₩4.7M+42.4%1118%Mixed
2025Q2₩27.7M-27.3%11-15.4%₩2.5M-14.1%1118%Shrinking
2025Q1₩45.2M+29.9%11-15.4%₩4.1M+53.5%1118%Mixed
2024Q4₩41M-15.1%12-7.7%₩3.4M-8.0%018%Shrinking
2024Q3₩43.1M-48.7%130.0%₩3.3M-48.7%118%Mixed
2024Q2₩38.1M-71.1%13+8.3%₩2.9M-73.3%008%Possible crowding
2024Q1₩34.8M-78.7%13+18.2%₩2.7M-81.9%008%Possible crowding
2023Q4₩48.3M-44.6%13+8.3%₩3.7M-48.8%008%Possible crowding
2023Q3₩84M+12.0%13+8.3%₩6.5M+3.4%108%Growing
2023Q2₩131.9M+67.7%120.0%₩11M+67.7%218%Growing
2023Q1₩163.2M+110.5%110.0%₩14.8M+110.5%019%Growing
2022Q4₩87.1M-1.9%12+9.1%₩7.3M-10.1%118%Possible crowding
2022Q3₩75M+13.6%12+9.1%₩6.3M+4.2%118%Growing
2022Q2₩78.7M-28.3%12+9.1%₩6.6M-34.3%108%Possible crowding
2022Q1₩77.6M+28.9%11+22.2%₩7.1M+5.4%119%Growing
2021Q4₩88.7M11₩8.1M009%
2021Q3₩66M11₩6M129%
2021Q2₩109.7M11₩10M2118%
2021Q1₩60.2M9₩6.7M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.