SEOUL COMMERCIAL AREA

성수역 Developed area

Seongdong-gu (성동구) 성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩59.7M▼ -14.1% YoY
Stores9▼ -10.0% YoY
Sales per store₩6.6M▼ -4.6% YoY

Reading this area Estimated sales fell 14.1% from a year earlier and stores fell 10.0%. Sales per store are down 4.6%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -79.7%
Stores▼ -50.0%
Sales per store▼ -59.4%
Market size
Estimated sales (quarter)
₩59.7M
vs 2024Q4
-14.1%
Estimated transactions
2,795
Per-store economics
Estimated sales per store
₩6.6M
vs a year ago
-4.6%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.7M – ₩402M
20212022202320242025
₩294.3M₩59.7M
Stores9 – 18
20212022202320242025
189
Sales per store₩6.6M – ₩26.5M
20212022202320242025
₩16.4M₩6.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.1%, stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩136.8M₩59.7M
Stores 2024 Q1 → 2025 Q4
119
Sales per store 2024 Q1 → 2025 Q4
₩12.4M₩6.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–144%
  • 14–1726%
  • 17–2149%
  • 21–2421%
Age
  • 10s2%
  • 20s9%
  • 30s10%
  • 40s20%
  • 50s21%
  • 60+38%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon8%
  • Tue20%
  • Wed11%
  • Thu16%
  • Fri20%
  • Sat10%
  • Sun15%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩59.7M-14.1%9-10.0%₩6.6M-4.6%000%Sales↓ · Stores↓ · Per store↓
2025Q3₩165.4M+14.6%9-25.0%₩18.4M+52.8%010%Sales↑ · Stores↓ · Per store↑
2025Q2₩88.9M-43.9%10-23.1%₩8.9M-27.1%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩148.7M+8.8%10-9.1%₩14.9M+19.6%000%Sales↑ · Stores↓ · Per store↑
2024Q4₩69.5M-53.4%10-9.1%₩7M-48.7%020%Sales↓ · Stores↓ · Per store↓
2024Q3₩144.3M-22.8%12+9.1%₩12M-29.2%010%Sales↓ · Stores↑ · Per store↓
2024Q2₩158.5M-3.8%130.0%₩12.2M-3.8%200%Sales↓ · Stores→ · Per store↓
2024Q1₩136.8M+0.9%11-21.4%₩12.4M+28.4%000%Sales→ · Stores↓ · Per store↑
2023Q4₩149.2M-52.4%11-21.4%₩13.6M-39.4%000%Sales↓ · Stores↓ · Per store↓
2023Q3₩186.8M-49.6%11-21.4%₩17M-35.9%130%Sales↓ · Stores↓ · Per store↓
2023Q2₩164.7M-57.0%13-13.3%₩12.7M-50.3%010%Sales↓ · Stores↓ · Per store↓
2023Q1₩135.6M-63.9%14-12.5%₩9.7M-58.7%110%Sales↓ · Stores↓ · Per store↓
2022Q4₩313.3M-22.1%14-12.5%₩22.4M-10.9%000%Sales↓ · Stores↓ · Per store↓
2022Q3₩370.7M+19.9%14-17.6%₩26.5M+45.5%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩382.7M+29.6%15-16.7%₩25.5M+55.6%120%Sales↑ · Stores↓ · Per store↑
2022Q1₩375.4M+27.5%16-11.1%₩23.5M+43.5%000%Sales↑ · Stores↓ · Per store↑
2021Q4₩402M16₩25.1M010%
2021Q3₩309.3M17₩18.2M010%
2021Q2₩295.2M18₩16.4M000%
2021Q1₩294.3M18₩16.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.