SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩28.1M▲ +110.7% YoY
Stores11▲ +22.2% YoY
Sales per store₩2.6M▲ +72.4% YoY

Reading this area Estimated sales rose 110.7% from a year earlier while stores were up 22.2%, so sales per store also rose 72.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +43.4%
Stores▲ +37.5%
Sales per store▲ +4.3%
Market size
Estimated sales (quarter)
₩28.1M
vs 2024Q4
+110.7%
Estimated transactions
148
Per-store economics
Estimated sales per store
₩2.6M
vs a year ago
+72.4%
Per transaction
₩190K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.2M – ₩65.2M
20212022202320242025
₩19.6M₩28.1M
Stores8 – 11
20212022202320242025
811
Sales per store₩910K – ₩7.2M
20212022202320242025
₩2.4M₩2.6M
Openings0 – 1
20212022202320242025
11
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +110.7%, stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
0% (0/11)
Movement
Openings (rate)
1 (9%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩65.2M₩28.1M
Stores 2024 Q1 → 2025 Q4
911
Sales per store 2024 Q1 → 2025 Q4
₩7.2M₩2.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1416%
  • 14–170%
  • 17–2159%
  • 21–2425%
Age
  • 10s0%
  • 20s12%
  • 30s62%
  • 40s0%
  • 50s12%
  • 60+13%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon25%
  • Tue20%
  • Wed25%
  • Thu19%
  • Fri0%
  • Sat12%
  • Sun0%
Gender
  • Male18%
  • Female82%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩28.1M+110.7%11+22.2%₩2.6M+72.4%100%Growing
2025Q3₩19.8M-33.7%10+11.1%₩2M-40.3%000%Possible crowding
2025Q2₩14.4M-65.1%10+11.1%₩1.4M-68.6%000%Possible crowding
2025Q1₩24.6M-62.3%10+11.1%₩2.5M-66.1%100%Possible crowding
2024Q4₩13.3M-60.2%90.0%₩1.5M-60.2%000%Mixed
2024Q3₩29.9M-18.7%90.0%₩3.3M-18.7%000%Mixed
2024Q2₩41.3M+23.2%9+12.5%₩4.6M+9.5%000%Growing
2024Q1₩65.2M+38.2%9+12.5%₩7.2M+22.8%000%Growing
2023Q4₩33.5M+110.1%90.0%₩3.7M+110.1%000%Growing
2023Q3₩36.8M+55.3%90.0%₩4.1M+55.3%100%Growing
2023Q2₩33.5M+88.9%8-11.1%₩4.2M+112.5%000%Mixed
2023Q1₩47.2M+476.4%8-11.1%₩5.9M+548.5%010%Mixed
2022Q4₩15.9M-22.3%90.0%₩1.8M-22.3%000%Mixed
2022Q3₩23.7M-47.5%9+12.5%₩2.6M-53.4%000%Possible crowding
2022Q2₩17.7M-59.7%9+12.5%₩2M-64.2%000%Possible crowding
2022Q1₩8.2M-58.1%9+12.5%₩910K-62.8%000%Possible crowding
2021Q4₩20.5M9₩2.3M100%
2021Q3₩45.1M8₩5.6M000%
2021Q2₩44M8₩5.5M110%
2021Q1₩19.6M8₩2.4M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.