SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,940.5M▲ +26.4% YoY
Stores36▲ +2.9% YoY
Sales per store₩53.9M▲ +22.9% YoY

Reading this area Estimated sales rose 26.4% from a year earlier while stores were about the same at +2.9%, so sales per store also rose 22.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +122.9%
Stores▲ +80.0%
Sales per store▲ +23.9%
Market size
Estimated sales (quarter)
₩1,940.5M
vs 2024Q4
+26.4%
Estimated transactions
70,069
Per-store economics
Estimated sales per store
₩53.9M
vs a year ago
+22.9%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩870.4M – ₩1,940.5M
20212022202320242025
₩870.4M₩1,940.5M
Stores20 – 36
20212022202320242025
2036
Sales per store₩42.4M – ₩64.9M
20212022202320242025
₩43.5M₩53.9M
Openings0 – 6
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.4%, stores YoY +2.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
+2.9%
Franchise share
0% (0/36)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,533.9M₩1,940.5M
Stores 2024 Q1 → 2025 Q4
3136
Sales per store 2024 Q1 → 2025 Q4
₩49.5M₩53.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1119%
  • 11–1429%
  • 14–1732%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s13%
  • 30s31%
  • 40s18%
  • 50s20%
  • 60+18%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon20%
  • Tue19%
  • Wed16%
  • Thu14%
  • Fri20%
  • Sat11%
  • Sun0%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,940.5M+26.4%36+2.9%₩53.9M+22.9%000%Growing
2025Q3₩1,573.6M+3.2%360.0%₩43.7M+3.2%100%Growing
2025Q2₩1,749.4M+16.8%35+6.1%₩50M+10.1%020%Growing
2025Q1₩1,702.2M+11.0%36+16.1%₩47.3M-4.4%100%Competition inflow
2024Q4₩1,534.8M-5.4%35+40.0%₩43.9M-32.4%010%Possible crowding
2024Q3₩1,525.1M+23.3%36+50.0%₩42.4M-17.8%300%Competition inflow
2024Q2₩1,498M+12.0%33+37.5%₩45.4M-18.6%200%Competition inflow
2024Q1₩1,533.9M+14.4%31+29.2%₩49.5M-11.4%600%Competition inflow
2023Q4₩1,622.4M+17.6%25+4.2%₩64.9M+12.9%100%Growing
2023Q3₩1,236.9M+6.8%240.0%₩51.5M+6.8%000%Growing
2023Q2₩1,337.6M+21.4%240.0%₩55.7M+21.4%000%Growing
2023Q1₩1,340.8M+30.8%240.0%₩55.9M+30.8%000%Growing
2022Q4₩1,379.6M+27.5%24+20.0%₩57.5M+6.3%000%Growing
2022Q3₩1,158.6M+13.3%24+20.0%₩48.3M-5.6%000%Competition inflow
2022Q2₩1,101.8M+11.1%24+20.0%₩45.9M-7.4%000%Competition inflow
2022Q1₩1,024.8M+17.7%24+20.0%₩42.7M-1.9%400%Mixed
2021Q4₩1,082M20₩54.1M000%
2021Q3₩1,022.8M20₩51.1M000%
2021Q2₩991.5M20₩49.6M000%
2021Q1₩870.4M20₩43.5M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.