SEOUL COMMERCIAL AREA

성수역 발달상권

성동구성수2가3동· Area 298,939 m² · Area code 3120052 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩505.9M▲ +0.1% YoY
Stores17▼ -19.0% YoY
Sales per store₩29.8M▲ +23.6% YoY

Reading this area Stores fell 19.0% from a year earlier while estimated sales held at +0.1%, so sales per store rose 23.6%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +133.8%
Stores▼ -22.7%
Sales per store▲ +202.5%
Market size
Estimated sales (quarter)
₩505.9M
vs 2024Q4
+0.1%
Estimated transactions
21,704
Per-store economics
Estimated sales per store
₩29.8M
vs a year ago
+23.6%
Per transaction
₩23K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩147M – ₩781.2M
20212022202320242025
₩216.4M₩505.9M
Stores17 – 23
20212022202320242025
2217
Sales per store₩6.7M – ₩35.5M
20212022202320242025
₩9.8M₩29.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
03
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.1%, stores YoY -19.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
-19.0%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
3 (18%)
Net store change
−3
Estimated sales 2024 Q1 → 2025 Q4
₩505.2M₩505.9M
Stores 2024 Q1 → 2025 Q4
2117
Sales per store 2024 Q1 → 2025 Q4
₩24.1M₩29.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0642%
  • 06–110%
  • 11–141%
  • 14–172%
  • 17–2115%
  • 21–2439%
Age
  • 10s1%
  • 20s15%
  • 30s18%
  • 40s26%
  • 50s25%
  • 60+15%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon7%
  • Tue9%
  • Wed19%
  • Thu14%
  • Fri22%
  • Sat20%
  • Sun9%
Gender
  • Male81%
  • Female19%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩505.9M+0.1%17-19.0%₩29.8M+23.6%030%Possible recovery
2025Q3₩470M-7.0%20-4.8%₩23.5M-2.4%100%Shrinking
2025Q2₩494.8M-20.8%19-9.5%₩26M-12.5%010%Shrinking
2025Q1₩466.8M-7.6%20-4.8%₩23.3M-3.0%010%Shrinking
2024Q4₩505.5M-25.6%210.0%₩24.1M-25.6%220%Mixed
2024Q3₩505.4M-4.8%21-4.5%₩24.1M-0.3%000%Shrinking
2024Q2₩624.8M-1.3%21-4.5%₩29.8M+3.4%000%Possible recovery
2024Q1₩505.2M-22.0%21-4.5%₩24.1M-18.3%000%Shrinking
2023Q4₩679.4M+13.5%210.0%₩32.4M+13.5%010%Growing
2023Q3₩531.2M-22.3%220.0%₩24.1M-22.3%110%Mixed
2023Q2₩633.1M-19.0%220.0%₩28.8M-19.0%110%Mixed
2023Q1₩647.8M+169.1%220.0%₩29.4M+169.1%100%Growing
2022Q4₩598.5M+14.0%21-8.7%₩28.5M+24.8%010%Mixed
2022Q3₩683.9M+365.2%220.0%₩31.1M+365.2%000%Growing
2022Q2₩781.2M+191.6%220.0%₩35.5M+191.6%000%Growing
2022Q1₩240.8M+11.2%220.0%₩10.9M+11.2%010%Growing
2021Q4₩525.1M23₩22.8M100%
2021Q3₩147M22₩6.7M000%
2021Q2₩267.9M22₩12.2M000%
2021Q1₩216.4M22₩9.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.