SEOUL COMMERCIAL AREA

홍제역 Developed area

Seodaemun-gu (서대문구) 홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,198M▲ +4.4% YoY
Stores39▼ -15.2% YoY
Sales per store₩107.6M▲ +23.1% YoY

Reading this area Against a year earlier, estimated sales +4.4%, stores -15.2% and sales per store +23.1% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +65.0%
Stores▼ -7.1%
Sales per store▲ +77.7%
Market size
Estimated sales (quarter)
₩4,198M
vs 2024Q4
+4.4%
Estimated transactions
126,484
Per-store economics
Estimated sales per store
₩107.6M
vs a year ago
+23.1%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,543.7M – ₩4,648M
20212022202320242025
₩2,543.7M₩4,198M
Stores38 – 49
20212022202320242025
4239
Sales per store₩60.6M – ₩107.6M
20212022202320242025
₩60.6M₩107.6M
Openings0 – 5
20212022202320242025
22
Closings0 – 8
20212022202320242025
11
Franchise share30% – 44%
20212022202320242025
38%36%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.4%, stores YoY -15.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
39
vs a year ago
-15.2%
Franchise share
36% (14/39)
Movement
Openings (rate)
2 (4%)
Closings (rate)
1 (2%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩4,520.2M₩4,198M
Stores 2024 Q1 → 2025 Q4
4739
Sales per store 2024 Q1 → 2025 Q4
₩96.2M₩107.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–111%
  • 11–1420%
  • 14–1711%
  • 17–2147%
  • 21–2416%
Age
  • 10s1%
  • 20s9%
  • 30s16%
  • 40s17%
  • 50s27%
  • 60+30%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon13%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri16%
  • Sat17%
  • Sun10%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩4,198M+4.4%39-15.2%₩107.6M+23.1%2136%Sales↑ · Stores↓ · Per store↑
2025Q3₩3,702.1M+12.3%38-20.8%₩97.4M+41.9%2137%Sales↑ · Stores↓ · Per store↑
2025Q2₩3,858.9M-14.1%38-20.8%₩101.5M+8.5%1837%Sales↓ · Stores↓ · Per store↑
2025Q1₩3,583.9M-20.7%45-4.3%₩79.6M-17.2%2331%Sales↓ · Stores↓ · Per store↓
2024Q4₩4,021M-7.7%46-6.1%₩87.4M-1.7%1430%Sales↓ · Stores↓ · Per store→
2024Q3₩3,296.1M-15.5%48+2.1%₩68.7M-17.2%2431%Sales↓ · Stores→ · Per store↓
2024Q2₩4,491.9M-3.4%480.0%₩93.6M-3.4%3335%Sales↓ · Stores→ · Per store↓
2024Q1₩4,520.2M+0.8%47-4.1%₩96.2M+5.1%4538%Sales→ · Stores↓ · Per store↑
2023Q4₩4,357.9M-4.4%49+4.3%₩88.9M-8.3%5435%Sales↓ · Stores↑ · Per store↓
2023Q3₩3,898.7M+10.0%47+6.8%₩83M+3.0%2238%Sales↑ · Stores↑ · Per store→
2023Q2₩4,648M+30.9%48+6.7%₩96.8M+22.8%0235%Sales↑ · Stores↑ · Per store↑
2023Q1₩4,484.8M+65.8%49+11.4%₩91.5M+48.9%2137%Sales↑ · Stores↑ · Per store↑
2022Q4₩4,558.1M+33.9%47+6.8%₩97M+25.3%4140%Sales↑ · Stores↑ · Per store↑
2022Q3₩3,544.5M+32.5%44+2.3%₩80.6M+29.5%3543%Sales↑ · Stores→ · Per store↑
2022Q2₩3,549.8M+5.1%45+4.7%₩78.9M+0.5%3144%Sales↑ · Stores↑ · Per store→
2022Q1₩2,704.9M+6.3%44+4.8%₩61.5M+1.5%1043%Sales↑ · Stores↑ · Per store→
2021Q4₩3,404.6M44₩77.4M2041%
2021Q3₩2,675.3M43₩62.2M2240%
2021Q2₩3,376M43₩78.5M4240%
2021Q1₩2,543.7M42₩60.6M2138%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.