SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩85.1M▲ +16.8% YoY
Stores9±0.0% YoY
Sales per store₩9.5M▲ +16.8% YoY

Reading this area Estimated sales rose 16.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 16.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -34.4%
Stores▼ -18.2%
Sales per store▼ -19.8%
Market size
Estimated sales (quarter)
₩85.1M
vs 2024Q4
+16.8%
Estimated transactions
401
Per-store economics
Estimated sales per store
₩9.5M
vs a year ago
+16.8%
Per transaction
₩212K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6.6M – ₩463.7M
20212022202320242025
₩129.6M₩85.1M
Stores9 – 13
20212022202320242025
119
Sales per store₩734K – ₩42.2M
20212022202320242025
₩11.8M₩9.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share8% – 11%
20212022202320242025
9%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
0.0%
Franchise share
11% (1/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩22.8M₩85.1M
Stores 2024 Q1 → 2025 Q4
99
Sales per store 2024 Q1 → 2025 Q4
₩2.5M₩9.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–142%
  • 14–1721%
  • 17–2156%
  • 21–2419%
Age
  • 10s0%
  • 20s6%
  • 30s25%
  • 40s57%
  • 50s12%
  • 60+0%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon28%
  • Tue18%
  • Wed19%
  • Thu11%
  • Fri9%
  • Sat14%
  • Sun0%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩85.1M+16.8%90.0%₩9.5M+16.8%0011%Growing
2025Q3₩107.6M+1528.0%90.0%₩12M+1528.0%0011%Growing
2025Q2₩112.4M+449.7%90.0%₩12.5M+449.7%0011%Growing
2025Q1₩94.6M+314.4%90.0%₩10.5M+314.4%0011%Growing
2024Q4₩72.8M-71.2%9-10.0%₩8.1M-68.0%0011%Shrinking
2024Q3₩6.6M-97.1%9-10.0%₩734K-96.7%0011%Shrinking
2024Q2₩20.5M-93.6%9-10.0%₩2.3M-92.9%0011%Shrinking
2024Q1₩22.8M-94.3%9-10.0%₩2.5M-93.7%0111%Shrinking
2023Q4₩252.9M-14.8%10-9.1%₩25.3M-6.3%0010%Shrinking
2023Q3₩225.6M-51.3%10-9.1%₩22.6M-46.5%0010%Shrinking
2023Q2₩320.8M-29.6%10-9.1%₩32.1M-22.5%0010%Shrinking
2023Q1₩399.6M+182.2%10-16.7%₩40M+238.7%0110%Mixed
2022Q4₩296.9M+407.2%11-15.4%₩27M+499.4%009%Mixed
2022Q3₩463.7M+700.4%11-8.3%₩42.2M+773.1%009%Mixed
2022Q2₩455.5M+231.6%110.0%₩41.4M+231.6%019%Growing
2022Q1₩141.6M+9.3%12+9.1%₩11.8M+0.2%018%Mixed
2021Q4₩58.5M13₩4.5M108%
2021Q3₩57.9M12₩4.8M108%
2021Q2₩137.4M11₩12.5M119%
2021Q1₩129.6M11₩11.8M019%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.