SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

청과상 2025 Q4 · Seoul data

Estimated sales (quarter)₩393M±0.0% YoY
Stores5▼ -28.6% YoY
Sales per store₩78.6M▲ +40.0% YoY

Reading this area Stores fell 28.6% from a year earlier while estimated sales held at 0.0%, so sales per store rose 40.0%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +11.1%
Stores▼ -16.7%
Sales per store▲ +33.4%
Market size
Estimated sales (quarter)
₩393M
vs 2024Q4
0.0%
Estimated transactions
53,240
Per-store economics
Estimated sales per store
₩78.6M
vs a year ago
+40.0%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩353.6M – ₩393M
20212022202320242025
₩353.6M₩393M
Stores5 – 7
20212022202320242025
65
Sales per store₩56.1M – ₩78.6M
20212022202320242025
₩58.9M₩78.6M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY 0.0%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩393M₩393M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩65.5M₩78.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1429%
  • 14–1738%
  • 17–2119%
  • 21–240%
Age
  • 10s0%
  • 20s2%
  • 30s2%
  • 40s8%
  • 50s27%
  • 60+61%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon15%
  • Tue15%
  • Wed15%
  • Thu16%
  • Fri16%
  • Sat15%
  • Sun8%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩393M0.0%5-28.6%₩78.6M+40.0%000%Possible recovery
2025Q3₩393M0.0%5-28.6%₩78.6M+40.0%020%Possible recovery
2025Q2₩393M0.0%70.0%₩56.1M0.0%000%Mixed
2025Q1₩393M0.0%7+16.7%₩56.1M-14.3%000%Possible crowding
2024Q4₩393M0.0%7+16.7%₩56.1M-14.3%000%Possible crowding
2024Q3₩393M0.0%7+16.7%₩56.1M-14.3%000%Possible crowding
2024Q2₩393M0.0%7+16.7%₩56.1M-14.3%100%Possible crowding
2024Q1₩393M0.0%60.0%₩65.5M0.0%000%Mixed
2023Q4₩393M0.0%6+20.0%₩65.5M-16.7%000%Possible crowding
2023Q3₩393M0.0%6+20.0%₩65.5M-16.7%000%Possible crowding
2023Q2₩393M0.0%60.0%₩65.5M0.0%000%Mixed
2023Q1₩393M0.0%60.0%₩65.5M0.0%100%Mixed
2022Q4₩393M+1.2%5-16.7%₩78.6M+21.5%000%Possible recovery
2022Q3₩393M0.0%5-16.7%₩78.6M+20.0%010%Possible recovery
2022Q2₩393M+3.3%60.0%₩65.5M+3.3%000%Growing
2022Q1₩393M+11.1%60.0%₩65.5M+11.1%000%Growing
2021Q4₩388.3M6₩64.7M000%
2021Q3₩393M6₩65.5M000%
2021Q2₩380.3M6₩63.4M000%
2021Q1₩353.6M6₩58.9M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.