SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩109.8MYoY
Stores0YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.2%
Stores▼ -100.0%
Sales per store
Market size
Estimated sales (quarter)
₩109.8M
vs 2024Q4
Estimated transactions
4,310
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩103.7M – ₩145.4M
20212022202320242025
₩135.8M₩109.8M
Stores0 – 3
20212022202320242025
30
Sales per store₩45.3M – ₩133.4M
20212022202320242025
₩45.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share133% – 400%
20212022202320242025
133%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
Franchise share
 (3/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩109.8M
Stores 2024 Q1 → 2025 Q4
00
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–142%
  • 14–1713%
  • 17–2150%
  • 21–2434%
Age
  • 10s1%
  • 20s13%
  • 30s14%
  • 40s21%
  • 50s34%
  • 60+17%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon13%
  • Tue7%
  • Wed13%
  • Thu15%
  • Fri20%
  • Sat19%
  • Sun13%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩109.8M000
2025Q3₩120.5M010
2025Q2000
2025Q1000
2024Q4000
2024Q3000
2024Q2000
2024Q1000
2023Q40-100.0%00
2023Q30-100.0%00
2023Q20-100.0%01
2023Q1₩137.2M+32.3%0-100.0%02
2022Q4₩125.1M-4.3%1-50.0%₩125.1M+91.5%00400%Shrinking
2022Q3₩133.4M-8.3%1-50.0%₩133.4M+83.5%01400%Shrinking
2022Q2₩136.6M-2.4%2-33.3%₩68.3M+46.4%00200%Possible recovery
2022Q1₩103.7M-23.7%2-33.3%₩51.8M+14.5%00200%Shrinking
2021Q4₩130.6M2₩65.3M00200%
2021Q3₩145.4M2₩72.7M01200%
2021Q2₩140M3₩46.7M00133%
2021Q1₩135.8M3₩45.3M00133%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.