SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩164.2M▼ -10.0% YoY
Stores5▼ -28.6% YoY
Sales per store₩32.8M▲ +25.9% YoY

Reading this area Estimated sales fell 10.0% from a year earlier and stores fell 28.6%. Sales per store are up 25.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.6%
Stores▲ +66.7%
Sales per store▼ -24.0%
Market size
Estimated sales (quarter)
₩164.2M
vs 2024Q4
-10.0%
Estimated transactions
7,645
Per-store economics
Estimated sales per store
₩32.8M
vs a year ago
+25.9%
Per transaction
₩21K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩126.4M – ₩209.6M
20212022202320242025
₩129.7M₩164.2M
Stores3 – 8
20212022202320242025
35
Sales per store₩23M – ₩43.2M
20212022202320242025
₩43.2M₩32.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.0%, stores YoY -28.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-28.6%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (40%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩203.9M₩164.2M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩29.1M₩32.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1428%
  • 14–1715%
  • 17–2151%
  • 21–246%
Age
  • 10s3%
  • 20s21%
  • 30s14%
  • 40s22%
  • 50s26%
  • 60+14%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue14%
  • Wed10%
  • Thu19%
  • Fri14%
  • Sat16%
  • Sun16%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩164.2M-10.0%5-28.6%₩32.8M+25.9%020%Shrinking
2025Q3₩185.8M+4.8%7+16.7%₩26.5M-10.2%000%Competition inflow
2025Q2₩187M+0.7%7+16.7%₩26.7M-13.7%000%Possible crowding
2025Q1₩174.3M-14.5%70.0%₩24.9M-14.5%000%Mixed
2024Q4₩182.5M-12.9%70.0%₩26.1M-12.9%100%Mixed
2024Q3₩177.4M-3.5%6-25.0%₩29.6M+28.6%000%Shrinking
2024Q2₩185.7M+24.5%60.0%₩31M+24.5%010%Growing
2024Q1₩203.9M+29.9%7+40.0%₩29.1M-7.2%000%Competition inflow
2023Q4₩209.6M+25.7%7+75.0%₩29.9M-28.2%010%Competition inflow
2023Q3₩183.9M+12.9%8+100.0%₩23M-43.6%200%Competition inflow
2023Q2₩149.2M-10.7%6+50.0%₩24.9M-40.4%100%Possible crowding
2023Q1₩156.9M+4.2%5+25.0%₩31.4M-16.6%100%Competition inflow
2022Q4₩166.8M-1.1%40.0%₩41.7M-1.1%000%Mixed
2022Q3₩162.9M+12.3%40.0%₩40.7M+12.3%000%Growing
2022Q2₩166.9M+32.1%40.0%₩41.7M+32.1%000%Growing
2022Q1₩150.5M+16.1%4+33.3%₩37.6M-12.9%000%Competition inflow
2021Q4₩168.7M4₩42.2M000%
2021Q3₩145.1M4₩36.3M000%
2021Q2₩126.4M4₩31.6M100%
2021Q1₩129.7M3₩43.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.