SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩67M▲ +23.1% YoY
Stores6▲ +100.0% YoY
Sales per store₩11.2M▼ -38.5% YoY

Reading this area Estimated sales rose 23.1% from a year earlier, but stores rose 100.0%. The market grew, yet stores grew faster, so sales per store fell 38.5%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +148.4%
Stores▲ +50.0%
Sales per store▲ +65.6%
Market size
Estimated sales (quarter)
₩67M
vs 2024Q4
+23.1%
Estimated transactions
7,906
Per-store economics
Estimated sales per store
₩11.2M
vs a year ago
-38.5%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩27M – ₩67M
20212022202320242025
₩27M₩67M
Stores2 – 6
20212022202320242025
46
Sales per store₩6.7M – ₩25.8M
20212022202320242025
₩6.7M₩11.2M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share0% – 50%
20212022202320242025
25%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +23.1%, stores YoY +100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+100.0%
Franchise share
17% (1/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩51.6M₩67M
Stores 2024 Q1 → 2025 Q4
26
Sales per store 2024 Q1 → 2025 Q4
₩25.8M₩11.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1423%
  • 14–1726%
  • 17–2140%
  • 21–244%
Age
  • 10s0%
  • 20s2%
  • 30s8%
  • 40s13%
  • 50s27%
  • 60+49%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon14%
  • Tue12%
  • Wed12%
  • Thu13%
  • Fri20%
  • Sat15%
  • Sun13%
Gender
  • Male38%
  • Female62%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩67M+23.1%6+100.0%₩11.2M-38.5%0017%Competition inflow
2025Q3₩65M+38.2%6+100.0%₩10.8M-30.9%1117%Competition inflow
2025Q2₩64.2M+56.0%6+100.0%₩10.7M-22.0%2017%Competition inflow
2025Q1₩64.7M+25.4%4+100.0%₩16.2M-37.3%1025%Competition inflow
2024Q4₩54.4M+42.6%30.0%₩18.1M+42.6%0033%Growing
2024Q3₩47M+18.0%30.0%₩15.7M+18.0%0033%Growing
2024Q2₩41.2M+19.4%3-25.0%₩13.7M+59.1%1033%Mixed
2024Q1₩51.6M+32.4%2-50.0%₩25.8M+164.9%1150%Mixed
2023Q4₩38.2M+2.6%3-25.0%₩12.7M+36.8%000%Possible recovery
2023Q3₩39.9M+8.4%3-25.0%₩13.3M+44.5%010%Mixed
2023Q2₩34.5M-0.1%40.0%₩8.6M-0.1%000%Mixed
2023Q1₩38.9M+18.0%40.0%₩9.7M+18.0%000%Growing
2022Q4₩37.2M+1.6%4-20.0%₩9.3M+27.1%000%Possible recovery
2022Q3₩36.8M-4.4%40.0%₩9.2M-4.4%000%Mixed
2022Q2₩34.5M+7.7%40.0%₩8.6M+7.7%000%Growing
2022Q1₩33M+22.3%40.0%₩8.3M+22.3%020%Growing
2021Q4₩36.6M5₩7.3M1020%
2021Q3₩38.5M4₩9.6M0025%
2021Q2₩32.1M4₩8M0025%
2021Q1₩27M4₩6.7M1025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.