SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩507M▼ -5.0% YoY
Stores13▲ +8.3% YoY
Sales per store₩39M▼ -12.3% YoY

Reading this area Stores rose 8.3% from a year earlier while estimated sales stayed about the same (-5.0%), so sales per store fell 12.3%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.1%
Stores▲ +8.3%
Sales per store▲ +20.1%
Market size
Estimated sales (quarter)
₩507M
vs 2024Q4
-5.0%
Estimated transactions
51,413
Per-store economics
Estimated sales per store
₩39M
vs a year ago
-12.3%
Per transaction
₩10K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩334.5M – ₩622.9M
20212022202320242025
₩389.8M₩507M
Stores10 – 13
20212022202320242025
1213
Sales per store₩30.4M – ₩51.9M
20212022202320242025
₩32.5M₩39M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share31% – 42%
20212022202320242025
33%31%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.0%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
31% (4/13)
Movement
Openings (rate)
1 (6%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩571.9M₩507M
Stores 2024 Q1 → 2025 Q4
1213
Sales per store 2024 Q1 → 2025 Q4
₩47.7M₩39M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1428%
  • 14–1723%
  • 17–2140%
  • 21–244%
Age
  • 10s1%
  • 20s9%
  • 30s19%
  • 40s23%
  • 50s30%
  • 60+18%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon14%
  • Tue14%
  • Wed16%
  • Thu13%
  • Fri16%
  • Sat16%
  • Sun10%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩507M-5.0%13+8.3%₩39M-12.3%1031%Possible crowding
2025Q3₩455.9M-9.0%120.0%₩38M-9.0%0033%Mixed
2025Q2₩483.3M-14.0%120.0%₩40.3M-14.0%0033%Mixed
2025Q1₩465M-18.7%120.0%₩38.8M-18.7%0033%Mixed
2024Q4₩533.6M-14.3%120.0%₩44.5M-14.3%0033%Mixed
2024Q3₩501.2M+3.3%120.0%₩41.8M+3.3%0133%Growing
2024Q2₩561.7M+11.2%12-7.7%₩46.8M+20.5%0042%Mixed
2024Q1₩571.9M+17.7%12-7.7%₩47.7M+27.5%0042%Mixed
2023Q4₩622.9M+20.7%120.0%₩51.9M+20.7%0042%Growing
2023Q3₩485.3M+4.8%120.0%₩40.4M+4.8%2242%Growing
2023Q2₩505.2M+16.3%13+30.0%₩38.9M-10.6%0131%Competition inflow
2023Q1₩486M+22.3%13+30.0%₩37.4M-5.9%2038%Competition inflow
2022Q4₩515.9M+37.2%12+9.1%₩43M+25.8%0033%Growing
2022Q3₩463.1M+38.4%12+9.1%₩38.6M+26.9%2033%Growing
2022Q2₩434.5M+6.6%10-16.7%₩43.4M+27.9%0040%Mixed
2022Q1₩397.2M+1.9%10-16.7%₩39.7M+22.3%0140%Possible recovery
2021Q4₩375.9M11₩34.2M2236%
2021Q3₩334.5M11₩30.4M0136%
2021Q2₩407.6M12₩34M0033%
2021Q1₩389.8M12₩32.5M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.