SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩196.5M▼ -3.0% YoY
Stores7▼ -12.5% YoY
Sales per store₩28.1M▲ +10.8% YoY

Reading this area Estimated sales fell 3.0% from a year earlier and stores fell 12.5%. Sales per store are up 10.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -23.8%
Stores▼ -12.5%
Sales per store▼ -12.9%
Market size
Estimated sales (quarter)
₩196.5M
vs 2024Q4
-3.0%
Estimated transactions
477
Per-store economics
Estimated sales per store
₩28.1M
vs a year ago
+10.8%
Per transaction
₩412K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩139.2M – ₩287M
20212022202320242025
₩257.9M₩196.5M
Stores6 – 8
20212022202320242025
87
Sales per store₩18.8M – ₩47.8M
20212022202320242025
₩32.2M₩28.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.0%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩244.3M₩196.5M
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩30.5M₩28.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1115%
  • 11–1421%
  • 14–1718%
  • 17–2138%
  • 21–247%
Age
  • 10s0%
  • 20s0%
  • 30s19%
  • 40s49%
  • 50s31%
  • 60+1%
Weekday / weekend
  • Weekday86%
  • Weekend14%
Day of week
  • Mon21%
  • Tue17%
  • Wed5%
  • Thu11%
  • Fri32%
  • Sat11%
  • Sun3%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩196.5M-3.0%7-12.5%₩28.1M+10.8%010%Shrinking
2025Q3₩156.3M-12.0%80.0%₩19.5M-12.0%000%Mixed
2025Q2₩150.3M-41.9%80.0%₩18.8M-41.9%000%Mixed
2025Q1₩188.9M-22.7%80.0%₩23.6M-22.7%000%Mixed
2024Q4₩202.6M-29.4%8+33.3%₩25.3M-47.1%000%Possible crowding
2024Q3₩177.6M-31.7%8+14.3%₩22.2M-40.2%000%Possible crowding
2024Q2₩258.8M+7.6%8+14.3%₩32.3M-5.8%000%Competition inflow
2024Q1₩244.3M+35.8%8+14.3%₩30.5M+18.8%200%Growing
2023Q4₩287M+106.2%6-14.3%₩47.8M+140.6%010%Mixed
2023Q3₩260.1M+23.0%7-12.5%₩37.2M+40.6%000%Mixed
2023Q2₩240.4M+33.2%7-12.5%₩34.3M+52.3%000%Mixed
2023Q1₩180M+13.5%7-12.5%₩25.7M+29.7%000%Mixed
2022Q4₩139.2M-25.3%7-12.5%₩19.9M-14.6%010%Shrinking
2022Q3₩211.4M-4.6%80.0%₩26.4M-4.6%000%Mixed
2022Q2₩180.4M-23.6%80.0%₩22.6M-23.6%000%Mixed
2022Q1₩158.6M-38.5%80.0%₩19.8M-38.5%000%Mixed
2021Q4₩186.3M8₩23.3M000%
2021Q3₩221.5M8₩27.7M000%
2021Q2₩236.2M8₩29.5M000%
2021Q1₩257.9M8₩32.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.