SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,932.9M▲ +6.5% YoY
Stores21▼ -8.7% YoY
Sales per store₩330.1M▲ +16.6% YoY

Reading this area Against a year earlier, estimated sales +6.5%, stores -8.7% and sales per store +16.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +27.2%
Stores▲ +10.5%
Sales per store▲ +15.1%
Market size
Estimated sales (quarter)
₩6,932.9M
vs 2024Q4
+6.5%
Estimated transactions
494,956
Per-store economics
Estimated sales per store
₩330.1M
vs a year ago
+16.6%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,450.7M – ₩7,139.4M
20212022202320242025
₩5,450.7M₩6,932.9M
Stores19 – 25
20212022202320242025
1921
Sales per store₩255.7M – ₩375.8M
20212022202320242025
₩286.9M₩330.1M
Openings0 – 5
20212022202320242025
00
Closings0 – 6
20212022202320242025
06
Franchise share8% – 25%
20212022202320242025
16%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +6.5%, stores YoY -8.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
-8.7%
Franchise share
14% (3/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
6 (25%)
Net store change
−6
Estimated sales 2024 Q1 → 2025 Q4
₩6,559.1M₩6,932.9M
Stores 2024 Q1 → 2025 Q4
2521
Sales per store 2024 Q1 → 2025 Q4
₩262.4M₩330.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1429%
  • 14–1731%
  • 17–2120%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s11%
  • 40s17%
  • 50s23%
  • 60+43%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon19%
  • Tue16%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat15%
  • Sun2%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,932.9M+6.5%21-8.7%₩330.1M+16.6%0614%Mixed
2025Q3₩6,615.1M+1.1%24+4.3%₩275.6M-3.1%2025%Possible crowding
2025Q2₩6,399.8M-3.9%23-8.0%₩278.3M+4.4%1022%Shrinking
2025Q1₩5,923.8M-9.7%22-12.0%₩269.3M+2.6%0123%Shrinking
2024Q4₩6,511.5M-5.5%23-4.2%₩283.1M-1.4%0022%Shrinking
2024Q3₩6,541.6M-5.2%23-4.2%₩284.4M-1.1%1322%Shrinking
2024Q2₩6,660.4M+0.6%25+4.2%₩266.4M-3.4%1120%Possible crowding
2024Q1₩6,559.1M+11.5%25+8.7%₩262.4M+2.6%4020%Mixed
2023Q4₩6,891.6M+10.4%240.0%₩287.2M+10.4%008%Growing
2023Q3₩6,901.7M+10.3%24+26.3%₩287.6M-12.7%008%Competition inflow
2023Q2₩6,620M+10.8%24+26.3%₩275.8M-12.2%108%Competition inflow
2023Q1₩5,880.2M-17.6%23+21.1%₩255.7M-32.0%019%Possible crowding
2022Q4₩6,243.2M+4.2%24+20.0%₩260.1M-13.2%508%Competition inflow
2022Q3₩6,257.1M+2.5%19-5.0%₩329.3M+7.9%0011%Possible recovery
2022Q2₩5,972.1M+1.9%190.0%₩314.3M+1.9%1111%Mixed
2022Q1₩7,139.4M+31.0%190.0%₩375.8M+31.0%0111%Growing
2021Q4₩5,992.6M20₩299.6M0010%
2021Q3₩6,104.3M20₩305.2M1110%
2021Q2₩5,861.6M19₩308.5M0016%
2021Q1₩5,450.7M19₩286.9M0016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.