SEOUL COMMERCIAL AREA

홍제역 Developed area

Seodaemun-gu (서대문구) 홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의료기기 2025 Q4 · Seoul data

Estimated sales (quarter)₩41.6M▲ +63.5% YoY
Stores5▼ -16.7% YoY
Sales per store₩8.3M▲ +96.2% YoY

Reading this area Against a year earlier, estimated sales +63.5%, stores -16.7% and sales per store +96.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -65.4%
Stores▼ -16.7%
Sales per store▼ -58.5%
Market size
Estimated sales (quarter)
₩41.6M
vs 2024Q4
+63.5%
Estimated transactions
210
Per-store economics
Estimated sales per store
₩8.3M
vs a year ago
+96.2%
Per transaction
₩198K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.1M – ₩351.5M
20212022202320242025
₩120.5M₩41.6M
Stores5 – 7
20212022202320242025
65
Sales per store₩348K – ₩58.6M
20212022202320242025
₩20.1M₩8.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +63.5%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩38.2M₩41.6M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩6.4M₩8.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1440%
  • 14–1760%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s50%
  • 50s0%
  • 60+50%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue50%
  • Wed9%
  • Thu0%
  • Fri40%
  • Sat0%
  • Sun0%
Gender
  • Male91%
  • Female9%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩41.6M+63.5%5-16.7%₩8.3M+96.2%000%Mixed
2025Q3₩14.8M-67.3%5-16.7%₩3M-60.8%000%Shrinking
2025Q2₩78.2M+305.7%5-16.7%₩15.6M+386.8%000%Mixed
2025Q1₩171.1M+347.5%5-16.7%₩34.2M+437.0%010%Mixed
2024Q4₩25.5M-84.5%6-14.3%₩4.2M-81.9%000%Shrinking
2024Q3₩45.4M-62.5%6-14.3%₩7.6M-56.3%000%Shrinking
2024Q2₩19.3M-77.2%60.0%₩3.2M-77.2%000%Mixed
2024Q1₩38.2M-89.1%60.0%₩6.4M-89.1%010%Mixed
2023Q4₩164.5M-9.0%7+16.7%₩23.5M-22.0%000%Possible crowding
2023Q3₩121.2M+5705.8%7+16.7%₩17.3M+4876.4%100%Growing
2023Q2₩84.4M+37.9%60.0%₩14.1M+37.9%000%Growing
2023Q1₩351.5M+172.0%60.0%₩58.6M+172.0%000%Growing
2022Q4₩180.8M-20.3%60.0%₩30.1M-20.3%000%Mixed
2022Q3₩2.1M-99.0%60.0%₩348K-99.0%000%Mixed
2022Q2₩61.2M-39.0%60.0%₩10.2M-39.0%000%Mixed
2022Q1₩129.2M+7.3%60.0%₩21.5M+7.3%000%Growing
2021Q4₩226.9M6₩37.8M000%
2021Q3₩216.4M6₩36.1M000%
2021Q2₩100.3M6₩16.7M000%
2021Q1₩120.5M6₩20.1M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.