SEOUL COMMERCIAL AREA

홍제역 Developed area

Seodaemun-gu (서대문구) 홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

핸드폰 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores6▼ -14.3% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q4
Estimated sales▲ +94.8%
Stores▼ -36.4%
Sales per store▲ +206.1%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.2M – ₩61.8M
20212022202320242025
₩1.2M
Stores6 – 12
20212022202320242025
116
Sales per store₩109K – ₩5.6M
20212022202320242025
₩109K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩6.1M
Stores 2024 Q1 → 2025 Q4
96
Sales per store 2024 Q1 → 2025 Q4
₩676K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s100%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat100%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2024 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q46-14.3%000%
2025Q36-14.3%000%
2025Q26-14.3%010%
2025Q17-22.2%000%
2024Q4₩2.3M-96.2%7-36.4%₩334K-94.0%000%Sales↓ · Stores↓ · Per store↓
2024Q3₩3.4M7-36.4%₩491K000%
2024Q27-36.4%020%
2024Q1₩6.1M9-10.0%₩676K020%
2023Q4₩61.8M+3860.0%110.0%₩5.6M+3860.0%000%Sales↑ · Stores→ · Per store↑
2023Q311-8.3%000%
2023Q211-8.3%100%
2023Q110-16.7%010%
2022Q4₩1.6M11-8.3%₩142K010%
2022Q3120.0%000%
2022Q2₩14.5M12+9.1%₩1.2M000%
2022Q112+9.1%000%
2021Q412000%
2021Q312100%
2021Q211000%
2021Q1₩1.2M11₩109K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.