SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩864.7M▲ +101.2% YoY
Stores17±0.0% YoY
Sales per store₩50.9M▲ +101.2% YoY

Reading this area Estimated sales rose 101.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 101.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +234.5%
Stores▲ +30.8%
Sales per store▲ +155.8%
Market size
Estimated sales (quarter)
₩864.7M
vs 2024Q4
+101.2%
Estimated transactions
14,187
Per-store economics
Estimated sales per store
₩50.9M
vs a year ago
+101.2%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩172.7M – ₩864.7M
20212022202320242025
₩258.5M₩864.7M
Stores11 – 18
20212022202320242025
1317
Sales per store₩15.7M – ₩50.9M
20212022202320242025
₩19.9M₩50.9M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
31
Franchise share17% – 36%
20212022202320242025
23%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +101.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
18% (3/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩433.8M₩864.7M
Stores 2024 Q1 → 2025 Q4
1617
Sales per store 2024 Q1 → 2025 Q4
₩27.1M₩50.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0633%
  • 06–111%
  • 11–143%
  • 14–172%
  • 17–2128%
  • 21–2434%
Age
  • 10s1%
  • 20s13%
  • 30s19%
  • 40s16%
  • 50s31%
  • 60+20%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue11%
  • Wed18%
  • Thu13%
  • Fri15%
  • Sat20%
  • Sun13%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩864.7M+101.2%170.0%₩50.9M+101.2%0118%Growing
2025Q3₩653M+31.9%18+5.9%₩36.3M+24.6%1017%Growing
2025Q2₩485.1M+11.2%17+6.3%₩28.5M+4.7%1018%Growing
2025Q1₩428.2M-1.3%160.0%₩26.8M-1.3%0119%Mixed
2024Q4₩429.8M+13.3%17+6.3%₩25.3M+6.7%0018%Growing
2024Q3₩495M+32.8%17+13.3%₩29.1M+17.2%1018%Growing
2024Q2₩436.1M+15.3%16+6.7%₩27.3M+8.1%0019%Growing
2024Q1₩433.8M-11.9%16+6.7%₩27.1M-17.4%0019%Possible crowding
2023Q4₩379.2M-9.1%16+23.1%₩23.7M-26.2%1019%Possible crowding
2023Q3₩372.8M-6.8%15+25.0%₩24.9M-25.4%1120%Possible crowding
2023Q2₩378.3M-5.1%15+25.0%₩25.2M-24.1%1120%Possible crowding
2023Q1₩492.4M+145.9%15+25.0%₩32.8M+96.7%2020%Growing
2022Q4₩417.3M+35.4%13+18.2%₩32.1M+14.6%1023%Growing
2022Q3₩400M+131.6%12+9.1%₩33.3M+112.3%0025%Growing
2022Q2₩398.5M+39.8%12-7.7%₩33.2M+51.5%0025%Mixed
2022Q1₩200.3M-22.5%12-7.7%₩16.7M-16.1%1125%Shrinking
2021Q4₩308.2M11₩28M2136%
2021Q3₩172.7M11₩15.7M0227%
2021Q2₩285M13₩21.9M0023%
2021Q1₩258.5M13₩19.9M1323%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.