SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)₩2,886.8M▲ +7079.8% YoY
Stores5±0.0% YoY
Sales per store₩577.4M▲ +7079.8% YoY

Reading this area Estimated sales rose 7079.8% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 7079.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -8.3%
Stores▼ -16.7%
Sales per store▲ +10.1%
Market size
Estimated sales (quarter)
₩2,886.8M
vs 2024Q4
+7079.8%
Estimated transactions
1,184
Per-store economics
Estimated sales per store
₩577.4M
vs a year ago
+7079.8%
Per transaction
₩2.4M
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.4M – ₩3,146.4M
20212022202320242025
₩3,146.4M₩2,886.8M
Stores4 – 6
20212022202320242025
65
Sales per store₩1.7M – ₩577.4M
20212022202320242025
₩524.4M₩577.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7079.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
0.0%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩50.5M₩2,886.8M
Stores 2024 Q1 → 2025 Q4
45
Sales per store 2024 Q1 → 2025 Q4
₩12.6M₩577.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1432%
  • 14–1752%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s33%
  • 40s11%
  • 50s2%
  • 60+54%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon17%
  • Tue69%
  • Wed12%
  • Thu0%
  • Fri2%
  • Sat0%
  • Sun0%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩2,886.8M+7079.8%50.0%₩577.4M+7079.8%000%Growing
2025Q3₩429.2M-41.3%5-16.7%₩85.8M-29.6%000%Shrinking
2025Q2₩36.9M+6.5%5+25.0%₩7.4M-14.8%000%Competition inflow
2025Q1₩8.4M-83.4%5+25.0%₩1.7M-86.7%000%Possible crowding
2024Q4₩40.2M-55.0%50.0%₩8M-55.0%010%Mixed
2024Q3₩731.3M+2042.6%6+20.0%₩121.9M+1685.5%200%Growing
2024Q2₩34.7M-31.8%4-20.0%₩8.7M-14.7%000%Shrinking
2024Q1₩50.5M+33.7%4-20.0%₩12.6M+67.1%010%Mixed
2023Q4₩89.3M+28.4%50.0%₩17.9M+28.4%000%Growing
2023Q3₩34.1M+11.9%50.0%₩6.8M+11.9%000%Growing
2023Q2₩50.8M+39.3%50.0%₩10.2M+39.3%000%Growing
2023Q1₩37.8M-45.8%50.0%₩7.6M-45.8%000%Mixed
2022Q4₩69.6M-25.6%50.0%₩13.9M-25.6%000%Mixed
2022Q3₩30.5M-73.0%50.0%₩6.1M-73.0%000%Mixed
2022Q2₩36.5M-56.4%50.0%₩7.3M-56.4%000%Mixed
2022Q1₩69.7M-97.8%5-16.7%₩13.9M-97.3%000%Shrinking
2021Q4₩93.5M5₩18.7M000%
2021Q3₩112.9M5₩22.6M000%
2021Q2₩83.6M5₩16.7M010%
2021Q1₩3,146.4M6₩524.4M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.