SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩9,125.6M▲ +37.4% YoY
Stores47▼ -2.1% YoY
Sales per store₩194.2M▲ +40.3% YoY

Reading this area Estimated sales rose 37.4% from a year earlier while stores were about the same at -2.1%, so sales per store also rose 40.3%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +163.2%
Stores▲ +17.5%
Sales per store▲ +124.0%
Market size
Estimated sales (quarter)
₩9,125.6M
vs 2024Q4
+37.4%
Estimated transactions
265,981
Per-store economics
Estimated sales per store
₩194.2M
vs a year ago
+40.3%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3,467.1M – ₩9,125.6M
20212022202320242025
₩3,467.1M₩9,125.6M
Stores40 – 48
20212022202320242025
4047
Sales per store₩86.7M – ₩194.2M
20212022202320242025
₩86.7M₩194.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +37.4%, stores YoY -2.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
47
vs a year ago
-2.1%
Franchise share
0% (0/47)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5,958M₩9,125.6M
Stores 2024 Q1 → 2025 Q4
4547
Sales per store 2024 Q1 → 2025 Q4
₩132.4M₩194.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1126%
  • 11–1433%
  • 14–1728%
  • 17–2114%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s15%
  • 40s32%
  • 50s21%
  • 60+26%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon20%
  • Tue16%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun0%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩9,125.6M+37.4%47-2.1%₩194.2M+40.3%000%Growing
2025Q3₩7,534.6M+27.5%47-2.1%₩160.3M+30.2%000%Growing
2025Q2₩6,867.1M+21.9%47+2.2%₩146.1M+19.3%010%Growing
2025Q1₩6,690.5M+12.3%48+6.7%₩139.4M+5.3%110%Growing
2024Q4₩6,643.5M+1.6%48+11.6%₩138.4M-8.9%000%Possible crowding
2024Q3₩5,910M+10.5%48+11.6%₩123.1M-1.0%200%Mixed
2024Q2₩5,633.8M+5.3%46+4.5%₩122.5M+0.7%100%Mixed
2024Q1₩5,958M+14.6%45+7.1%₩132.4M+7.0%200%Growing
2023Q4₩6,536.2M+23.6%43+2.4%₩152M+20.7%000%Growing
2023Q3₩5,350.4M+18.8%43+2.4%₩124.4M+16.1%120%Growing
2023Q2₩5,349.1M+12.7%44+7.3%₩121.6M+5.0%200%Growing
2023Q1₩5,197.8M+17.0%420.0%₩123.8M+17.0%110%Growing
2022Q4₩5,288M+23.7%42+2.4%₩125.9M+20.8%000%Growing
2022Q3₩4,502.3M+20.5%42+2.4%₩107.2M+17.6%100%Growing
2022Q2₩4,748M+30.1%41+2.5%₩115.8M+27.0%010%Growing
2022Q1₩4,442.2M+28.1%42+5.0%₩105.8M+22.0%210%Growing
2021Q4₩4,273.5M41₩104.2M000%
2021Q3₩3,737M41₩91.1M100%
2021Q2₩3,648.2M40₩91.2M000%
2021Q1₩3,467.1M40₩86.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.