SEOUL COMMERCIAL AREA

홍제역 발달상권

서대문구홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩26.7M▼ -63.3% YoY
Stores3▼ -25.0% YoY
Sales per store₩8.9M▼ -51.0% YoY

Reading this area Estimated sales fell 63.3% from a year earlier and stores fell 25.0%. Sales per store are down 51.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -73.1%
Stores▼ -25.0%
Sales per store▼ -64.1%
Market size
Estimated sales (quarter)
₩26.7M
vs 2024Q4
-63.3%
Estimated transactions
263
Per-store economics
Estimated sales per store
₩8.9M
vs a year ago
-51.0%
Per transaction
₩102K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩8.8M – ₩229.5M
20212022202320242025
₩99.4M₩26.7M
Stores3 – 4
20212022202320242025
43
Sales per store₩2.9M – ₩57.4M
20212022202320242025
₩24.8M₩8.9M
Openings0 – 0
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -63.3%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
-25.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩135.2M₩26.7M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩33.8M₩8.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1490%
  • 14–175%
  • 17–211%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s0%
  • 50s0%
  • 60+99%
Weekday / weekend
  • Weekday95%
  • Weekend5%
Day of week
  • Mon93%
  • Tue0%
  • Wed0%
  • Thu2%
  • Fri0%
  • Sat5%
  • Sun0%
Gender
  • Male93%
  • Female7%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩26.7M-63.3%3-25.0%₩8.9M-51.0%000%Shrinking
2025Q3₩48.9M-37.6%3-25.0%₩16.3M-16.8%000%Shrinking
2025Q2₩20.5M-73.9%3-25.0%₩6.8M-65.2%000%Shrinking
2025Q1₩8.8M-93.5%3-25.0%₩2.9M-91.3%010%Shrinking
2024Q4₩72.7M-29.4%40.0%₩18.2M-29.4%000%Mixed
2024Q3₩78.3M-49.0%40.0%₩19.6M-49.0%000%Mixed
2024Q2₩78.5M+7.6%40.0%₩19.6M+7.6%000%Growing
2024Q1₩135.2M-12.5%40.0%₩33.8M-12.5%000%Mixed
2023Q4₩103M+43.4%40.0%₩25.8M+43.4%000%Growing
2023Q3₩153.5M+68.6%40.0%₩38.4M+68.6%000%Growing
2023Q2₩73M+10.6%40.0%₩18.2M+10.6%000%Growing
2023Q1₩154.6M+423.9%40.0%₩38.6M+423.9%000%Growing
2022Q4₩71.9M-68.7%40.0%₩18M-68.7%000%Mixed
2022Q3₩91.1M+200.1%40.0%₩22.8M+200.1%000%Growing
2022Q2₩66M-38.2%40.0%₩16.5M-38.2%000%Mixed
2022Q1₩29.5M-70.3%40.0%₩7.4M-70.3%000%Mixed
2021Q4₩229.5M4₩57.4M000%
2021Q3₩30.3M4₩7.6M000%
2021Q2₩106.9M4₩26.7M000%
2021Q1₩99.4M4₩24.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.