SEOUL COMMERCIAL AREA

홍제역 Developed area

Seodaemun-gu (서대문구) 홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,873.3M▲ +12.0% YoY
Stores3±0.0% YoY
Sales per store₩624.4M▲ +12.0% YoY

Reading this area Estimated sales rose 12.0% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 12.0%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +61.5%
Stores▼ -25.0%
Sales per store▲ +115.3%
Market size
Estimated sales (quarter)
₩1,873.3M
vs 2024Q4
+12.0%
Estimated transactions
371,067
Per-store economics
Estimated sales per store
₩624.4M
vs a year ago
+12.0%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩46.6M – ₩2,050.1M
20212022202320242025
₩1,160.2M₩1,873.3M
Stores3 – 5
20212022202320242025
43
Sales per store₩9.3M – ₩624.4M
20212022202320242025
₩290.1M₩624.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share20% – 33%
20212022202320242025
25%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +12.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,050.1M₩1,873.3M
Stores 2024 Q1 → 2025 Q4
43
Sales per store 2024 Q1 → 2025 Q4
₩512.5M₩624.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–115%
  • 11–1417%
  • 14–1721%
  • 17–2132%
  • 21–2416%
Age
  • 10s7%
  • 20s31%
  • 30s43%
  • 40s9%
  • 50s8%
  • 60+1%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon12%
  • Tue12%
  • Wed12%
  • Thu12%
  • Fri15%
  • Sat19%
  • Sun18%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩1,873.3M+12.0%30.0%₩624.4M+12.0%0033%Sales↑ · Stores→ · Per store↑
2025Q3₩1,591.6M-19.9%3-25.0%₩530.5M+6.8%0033%Sales↓ · Stores↓ · Per store↑
2025Q2₩1,461.3M-28.2%3-25.0%₩487.1M-4.3%0033%Sales↓ · Stores↓ · Per store↓
2025Q1₩1,629.8M-20.5%3-25.0%₩543.3M+6.0%0033%Sales↓ · Stores↓ · Per store↑
2024Q4₩1,672M-5.5%3-25.0%₩557.3M+25.9%0133%Sales↓ · Stores↓ · Per store↑
2024Q3₩1,987.8M+11.6%40.0%₩497M+11.6%0025%Sales↑ · Stores→ · Per store↑
2024Q2₩2,036.6M+90.4%40.0%₩509.1M+90.4%0025%Sales↑ · Stores→ · Per store↑
2024Q1₩2,050.1M+4296.6%4-20.0%₩512.5M+5395.7%0025%Sales↑ · Stores↓ · Per store↑
2023Q4₩1,770.2M+40.4%40.0%₩442.6M+40.4%0025%Sales↑ · Stores→ · Per store↑
2023Q3₩1,781.8M+43.4%40.0%₩445.4M+43.4%0025%Sales↑ · Stores→ · Per store↑
2023Q2₩1,069.4M-3.7%40.0%₩267.4M-3.7%0125%Sales↓ · Stores→ · Per store↓
2023Q1₩46.6M-94.9%5+25.0%₩9.3M-95.9%1020%Sales↓ · Stores↑ · Per store↓
2022Q4₩1,260.5M+34.2%40.0%₩315.1M+34.2%0025%Sales↑ · Stores→ · Per store↑
2022Q3₩1,242.5M+1.2%40.0%₩310.6M+1.2%0025%Sales→ · Stores→ · Per store→
2022Q2₩1,110.8M-12.9%40.0%₩277.7M-12.9%0025%Sales↓ · Stores→ · Per store↓
2022Q1₩907.9M-21.8%40.0%₩227M-21.8%0025%Sales↓ · Stores→ · Per store↓
2021Q4₩939.3M4₩234.8M0025%
2021Q3₩1,228.3M4₩307.1M0025%
2021Q2₩1,274.9M4₩318.7M0025%
2021Q1₩1,160.2M4₩290.1M0025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.