SEOUL COMMERCIAL AREA

홍제역 Developed area

Seodaemun-gu (서대문구) 홍제1동· Area 100,614 m² · Area code 3120095 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩180.3M▼ -8.3% YoY
Stores6▼ -14.3% YoY
Sales per store₩30M▲ +7.0% YoY

Reading this area Estimated sales fell 8.3% from a year earlier and stores fell 14.3%. Sales per store are up 7.0%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -22.6%
Stores▼ -25.0%
Sales per store▲ +3.2%
Market size
Estimated sales (quarter)
₩180.3M
vs 2024Q4
-8.3%
Estimated transactions
47,008
Per-store economics
Estimated sales per store
₩30M
vs a year ago
+7.0%
Per transaction
₩4K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩176.8M – ₩416.1M
20212022202320242025
₩232.8M₩180.3M
Stores5 – 8
20212022202320242025
86
Sales per store₩28.1M – ₩57.6M
20212022202320242025
₩29.1M₩30M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
10
Franchise share75% – 120%
20212022202320242025
88%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.3%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
100% (6/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩249.9M₩180.3M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩50M₩30M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1123%
  • 11–1431%
  • 14–1723%
  • 17–2120%
  • 21–242%
Age
  • 10s2%
  • 20s14%
  • 30s21%
  • 40s21%
  • 50s30%
  • 60+13%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon13%
  • Tue12%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat17%
  • Sun16%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩180.3M-8.3%6-14.3%₩30M+7.0%00100%Shrinking
2025Q3₩215.1M-27.8%60.0%₩35.8M-27.8%11100%Mixed
2025Q2₩216.5M-29.5%60.0%₩36.1M-29.5%00100%Mixed
2025Q1₩176.8M-29.3%6+20.0%₩29.5M-41.0%01100%Possible crowding
2024Q4₩196.6M-31.7%7+40.0%₩28.1M-51.2%1086%Possible crowding
2024Q3₩298.1M-18.8%6-14.3%₩49.7M-5.2%10100%Shrinking
2024Q2₩307.1M-14.9%6-14.3%₩51.2M-0.8%1183%Shrinking
2024Q1₩249.9M-18.9%5-28.6%₩50M+13.6%00120%Shrinking
2023Q4₩288M-11.7%5-28.6%₩57.6M+23.7%02120%Shrinking
2023Q3₩367M-11.8%7-12.5%₩52.4M+0.8%0086%Shrinking
2023Q2₩361M-9.5%7-12.5%₩51.6M+3.4%2286%Shrinking
2023Q1₩308M+33.7%7-12.5%₩44M+52.8%1186%Mixed
2022Q4₩326M+22.3%70.0%₩46.6M+22.3%1286%Growing
2022Q3₩416.1M+31.6%80.0%₩52M+31.6%0175%Growing
2022Q2₩398.9M+19.9%80.0%₩49.9M+19.9%1088%Growing
2022Q1₩230.3M-1.1%80.0%₩28.8M-1.1%1075%Mixed
2021Q4₩266.5M7₩38.1M0186%
2021Q3₩316.2M8₩39.5M0075%
2021Q2₩332.7M8₩41.6M0175%
2021Q1₩232.8M8₩29.1M1188%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.