NumLM BizSeoul commercial-area market 홍제역 · 발달상권 · 서대문구 홍제1동 · Area page →
일반의원 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩9,125.6M
- vs 2024Q4
- +37.4%
- Estimated transactions
- 265,981
Competition
- Stores
- 47
- vs a year ago
- -2.1%
- Franchise share
- 0% (0/47)
Per-store economics
- Estimated sales per store
- ₩194.2M
- vs a year ago
- +40.3%
- Per transaction
- ₩34K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 0 (0%)
- Net store change
- ±0
Pattern (descriptive, not a score): Growing 매출↑ 점포당↑ 점포↑
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩9,125.6M | +37.4% | 47 | -2.1% | ₩194.2M | +40.3% | 0 | 0 | 0% | Growing |
| 2025Q3 | ₩7,534.6M | +27.5% | 47 | -2.1% | ₩160.3M | +30.2% | 0 | 0 | 0% | Growing |
| 2025Q2 | ₩6,867.1M | +21.9% | 47 | +2.2% | ₩146.1M | +19.3% | 0 | 1 | 0% | Growing |
| 2025Q1 | ₩6,690.5M | +12.3% | 48 | +6.7% | ₩139.4M | +5.3% | 1 | 1 | 0% | Growing |
| 2024Q4 | ₩6,643.5M | +1.6% | 48 | +11.6% | ₩138.4M | -8.9% | 0 | 0 | 0% | Possible crowding |
| 2024Q3 | ₩5,910M | +10.5% | 48 | +11.6% | ₩123.1M | -1.0% | 2 | 0 | 0% | Mixed |
| 2024Q2 | ₩5,633.8M | +5.3% | 46 | +4.5% | ₩122.5M | +0.7% | 1 | 0 | 0% | Mixed |
| 2024Q1 | ₩5,958M | +14.6% | 45 | +7.1% | ₩132.4M | +7.0% | 2 | 0 | 0% | Growing |
| 2023Q4 | ₩6,536.2M | +23.6% | 43 | +2.4% | ₩152M | +20.7% | 0 | 0 | 0% | Growing |
| 2023Q3 | ₩5,350.4M | +18.8% | 43 | +2.4% | ₩124.4M | +16.1% | 1 | 2 | 0% | Growing |
| 2023Q2 | ₩5,349.1M | +12.7% | 44 | +7.3% | ₩121.6M | +5.0% | 2 | 0 | 0% | Growing |
| 2023Q1 | ₩5,197.8M | +17.0% | 42 | 0.0% | ₩123.8M | +17.0% | 1 | 1 | 0% | Growing |
| 2022Q4 | ₩5,288M | +23.7% | 42 | +2.4% | ₩125.9M | +20.8% | 0 | 0 | 0% | Growing |
| 2022Q3 | ₩4,502.3M | +20.5% | 42 | +2.4% | ₩107.2M | +17.6% | 1 | 0 | 0% | Growing |
| 2022Q2 | ₩4,748M | +30.1% | 41 | +2.5% | ₩115.8M | +27.0% | 0 | 1 | 0% | Growing |
| 2022Q1 | ₩4,442.2M | +28.1% | 42 | +5.0% | ₩105.8M | +22.0% | 2 | 1 | 0% | Growing |
| 2021Q4 | ₩4,273.5M | — | 41 | — | ₩104.2M | — | 0 | 0 | 0% | — |
| 2021Q3 | ₩3,737M | — | 41 | — | ₩91.1M | — | 1 | 0 | 0% | — |
| 2021Q2 | ₩3,648.2M | — | 40 | — | ₩91.2M | — | 0 | 0 | 0% | — |
| 2021Q1 | ₩3,467.1M | — | 40 | — | ₩86.7M | — | 0 | 0 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.